Blog
Wake-Up Call: What’s Next for Marine Retail
Our industry is being fundamentally reshaped, but Dealer Week can help businesses regain perspective.
September 11, 2025
Our industry is being fundamentally reshaped, but Dealer Week can help businesses regain perspective.
Dom Zappia, Area Director, Marine & RV, EasyCare, an MRAA Education Champion As a marine dealer, you know that closing the sale is just the beginning. What happens next can make or break your customer’s experience and your dealership’s reputation. That’s where the customer interview comes in — a powerful
Message clarity. Early planning. Happier customers. Learn how one Certified Dealership approaches winter storage communication — and how you too can to find service messaging success.
By Chad Tokowicz, MRAA Government Relations Manager In May the United States Coast Guard announced plans to remove a number of Aids to Navigation (ATONs) across the Northeast. These ATONs — buoys, markers and beacons — are essential tools that guide boaters safely through our nation’s waterways. The Coast Guard
By Dom Zappia, National Area Director, RV and Marine, EasyCare, an MRAA Education Champion Every successful marine dealer knows the challenge: customers love your boats but want to “think about it” or “come back next week.” An urgency story gives customers a legitimate, time-sensitive reason to act now rather than
Labor Day weekend has arrived. You can help promote safe boating practices with customers and communities by sharing these trusted resources and safety tips. You can serve as a guide, strengthen customer relationships and help ensure your boating customers enjoy the water responsibly during one of the busiest weekends of
MINNEAPOLIS, August 28 — Grady-White Boats has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. This partnership highlights Grady-White’s ongoing commitment to supporting the dealer community and advancing the marine industry. As a Platinum Partner, Grady-White Boats shows its deep investment in the marine
Series of new scholarship programs seek to strengthen leadership and performance in the marine industry.
• Implications for marine retailers — how the MRAA is fighting for you By Chad Tokowicz, MRAA Government Relations Manager In late May, the Alliance for Automotive Innovation, a powerful trade group representing automakers and suppliers, responded to a public comment request from the Department of Justice’s newly created Anticompetitive
57.9 million Americans went fishing in 2024, but churn continues to threaten long-term gains