Tag: marine industry

Before You Boat logo
Advocacy

Boat Smart from the Start

• BoatUS Foundation and United States Coast Guard Boating Safety Toolkit Despite the recreational boating season beginning to wind down, the safety of your customers and others on the water should still be of the utmost importance. Boating Education — Boater Safety As summer begins to change into fall, colder

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Advocacy

MAPOceans Act Passes Senate

• New legislation would modernize accessibility to saltwater recreational fishing regulations and marine waters navigation information WASHINGTON, September 12, 2025 – Saltwater anglers, hunters and marine recreationists joined the, Marine Retailers Association of the Americas, Theodore Roosevelt Conservation Partnership, National Marine Manufacturers Association, American Sportfishing Association and the Congressional Sportsmen’s

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Customer Interviews: A Game-Changer for Marine Dealers
Blog

Customer Interviews: A Game-Changer for Marine Dealers

Dom Zappia, Area Director, Marine & RV, EasyCare, an MRAA Education Champion As a marine dealer, you know that closing the sale is just the beginning. What happens next can make or break your customer’s experience and your dealership’s reputation. That’s where the customer interview comes in — a powerful

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Service Messaging Success - Ducks in a row -boat storage
Blog

Service Messaging Success

Message clarity. Early planning. Happier customers. Learn how one Certified Dealership approaches winter storage communication — and how you too can to find service messaging success.

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Urgency Story
Blog

From Browsers to Buyers: The Power of Urgency Stories

By Dom Zappia, National Area Director, RV and Marine, EasyCare, an MRAA Education Champion Every successful marine dealer knows the challenge: customers love your boats but want to “think about it” or “come back next week.” An urgency story gives customers a legitimate, time-sensitive reason to act now rather than

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Platinum Partner
News

Grady-White Boats Commits to Platinum Partner Membership

MINNEAPOLIS, August 28 — Grady-White Boats has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. This partnership highlights Grady-White’s ongoing commitment to supporting the dealer community and advancing the marine industry. As a Platinum Partner, Grady-White Boats shows its deep investment in the marine

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