MINNEAPOLIS, August 28 — Grady-White Boats has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. This partnership highlights Grady-White’s ongoing commitment to supporting the dealer community and advancing the marine industry. As a Platinum Partner, Grady-White Boats shows its deep investment in the marine industry’s future by collaborating with […]
Tag: marine industry
MRAA Educational Foundation Opens Scholarship Applications for 2025
Series of new scholarship programs seek to strengthen leadership and performance in the marine industry.
Automaker Trade Group Pushes Department of Justice to Target State Auto-dealer Franchise Laws
• Implications for marine retailers — how the MRAA is fighting for you By Chad Tokowicz, MRAA Government Relations Manager In late May, the Alliance for Automotive Innovation, a powerful trade group representing automakers and suppliers, responded to a public comment request from the Department of Justice’s newly created Anticompetitive Regulations Task Force . This […]
Record High Fishing Participation Reached in 2024
57.9 million Americans went fishing in 2024, but churn continues to threaten long-term gains
Drive Sales with a New, No-Cost Sales Incentive for Dealers
• Sea Tow® Sea Care Six Month Program supports long-term retention and removes one barrier to purchase Article submission from Sea Tow, an MRAA Platinum Partner Boater acquisition and retention continue to challenge our industry. Nearly one in four first-time boat buyers leaves boating within four years.Why? Ownership often turns out to be more costly […]
How Tariffs Are Rocking the Boat
• A Q&A with Rick’s Small Sailboats, Florida-Based Dealer and MRAA Bronze Member By Chad Tokowicz, MRAA Government Relations Manager Rick Upson started his dealership, Rick’s Small Sailboats, with a simple goal: to share his love of sailing and help more people experience the joy of being on the water. Working solo from his home […]
From Clicks to Closings: Turning Digital Leads into F&I Profit
By Brenda Cline-Kereakes, Chief Operating Officer at Line\5, an MRAA Platinum Partner Your dealership’s digital marketing efforts are designed to capture attention, generate leads and drive traffic to your showroom. But turning those online clicks and digital leads into actual sales is only the beginning. The real opportunity lies in integrating finance and insurance (F&I) […]
How to Drive Boat Use and Keep Boaters for Life
By Valerie Ziebron, President of VRZ Consulting and Dealer Week 2025 Educator The more customers use their boat, the more likely they are to stay in boating. Those of us in the industry who love and live for boating can consider it a given that once a boater, always a boater. Unfortunately, statistics tell a […]
The Untapped Potential of F&I
• Why Structured Product Programs Are Essential for Modern Marine Dealerships By JD Baker, Vice President of Specialty Sales, Protective Asset Protection, an MRAA Platinum Partner For marine dealers navigating today’s shifting market, the pursuit of healthy, sustainable growth is more challenging than ever. While the excitement of new boat sales still drives much of […]
Surface Protectant: Protect Customers’ Boats
Sharing the Benefits of Surface Protectant for Gel-coated/Clear-coated Boats By Larry Wenger, Vice President of National Sales, Ultimar, an MRAA Platinum Partner As a dealer, when you take in a boat on trade, it’s pleasing to see the boat has been well cared for and in top condition. But too often, customers don’t know how […]