• Sea Tow® Sea Care Six Month Program supports long-term retention and removes one barrier to purchase Article submission from Sea Tow, an MRAA Platinum Partner Boater acquisition and retention continue to challenge our industry. Nearly one in four first-time boat buyers leaves boating within four years.Why? Ownership often turns out to be more costly […]
Tag: marine industry
How Tariffs Are Rocking the Boat
• A Q&A with Rick’s Small Sailboats, Florida-Based Dealer and MRAA Bronze Member By Chad Tokowicz, MRAA Government Relations Manager Rick Upson started his dealership, Rick’s Small Sailboats, with a simple goal: to share his love of sailing and help more people experience the joy of being on the water. Working solo from his home […]
From Clicks to Closings: Turning Digital Leads into F&I Profit
By Brenda Cline-Kereakes, Chief Operating Officer at Line\5, an MRAA Platinum Partner Your dealership’s digital marketing efforts are designed to capture attention, generate leads and drive traffic to your showroom. But turning those online clicks and digital leads into actual sales is only the beginning. The real opportunity lies in integrating finance and insurance (F&I) […]
How to Drive Boat Use and Keep Boaters for Life
By Valerie Ziebron, President of VRZ Consulting and Dealer Week 2025 Educator The more customers use their boat, the more likely they are to stay in boating. Those of us in the industry who love and live for boating can consider it a given that once a boater, always a boater. Unfortunately, statistics tell a […]
The Untapped Potential of F&I
• Why Structured Product Programs Are Essential for Modern Marine Dealerships By JD Baker, Vice President of Specialty Sales, Protective Asset Protection, an MRAA Platinum Partner For marine dealers navigating today’s shifting market, the pursuit of healthy, sustainable growth is more challenging than ever. While the excitement of new boat sales still drives much of […]
Surface Protectant: Protect Customers’ Boats
Sharing the Benefits of Surface Protectant for Gel-coated/Clear-coated Boats By Larry Wenger, Vice President of National Sales, Ultimar, an MRAA Platinum Partner As a dealer, when you take in a boat on trade, it’s pleasing to see the boat has been well cared for and in top condition. But too often, customers don’t know how […]
MDS Brand Announces Transformative New Lead Generation Tools for Marine Businesses
• New Powerful Suite of Services Helps Boat Builders, Dealers and Chandleries Identify Concrete Leads and Compete in a Crowded Marketplace Partner Press Release Santa Monica, Calif. – MDS Brand, industry-leader in boat builder and dealer technology solutions, announced today the next revolution in lead generation tools with the release of its Visitor Reveal Suite. […]
Make Your Boating Event Better
• For dealership events, it’s all in the specifics, so aim for the bull’s-eye! In recent A Bit of Optimism podcast with Simon Sinek, guest Phil Rosenthal, the star of “Somebody Feed Phil” and executive producer of “Everybody Loves Raymond”, shared a great line about how the hook is the specific. For example, how can […]
EasyCare Upgrades to MRAA Education Champion
MINNEAPOLIS, June 23 –The Marine Retailers Association of the Americas (MRAA) announces that EasyCare, an APCO Holdings brand and a leading provider of F&I solutions, training and dealership development, has leveled up its partnership. The MRAA Education Champions collaboration aims to deliver top-tier finance and insurance products, service training and business development support to marine […]
MRAA Helps Unlock Relief for Marine Businesses in Minnesota Lead Key Ban Reversal
MINNEAPOLIS, June 12, 2025 — The Marine Retailers Association of the Americas (MRAA) applauds the Minnesota legislature’s passage of H.F. 4, which included a provision that has relaxed the state’s previously enacted lead key ban. Unlock Minnesota Coalition The MRAA, as part of the Unlock Minnesota Coalition, comprised of Minnesota-based businesses, worked together to shepherd […]
