Tag: marine industry

Inventory Strategy and used boats
Blog

Inventory Strategy — The Pre-Owned Boat Advantage

• Practical Insights From Auction Networks, Brokerage & Consignment Partners & OEM Program Reps By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner Pre-owned boats are far more than a backup plan when new inventory is tight. They represent a valuable margin opportunity, a source of showroom traffic

Read More »
Discover Boating Ipsos Research
News

Ipsos Research Highlights Boater Trends, Market Growth Opportunities

• Advisory Group commissions study to help manufacturers, dealers and Discover Boating target growth audiences and convert interest into ownership The National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), today released new consumer research conducted to inform the Market Expansion Advisory Group’s work to accelerate long-term boating growth. Leading global

Read More »
dealer prep at a Boat Show
Blog

Boat Show Follow-Up That Converts Interest into Sales

By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner Boat shows remain one of the most powerful opportunities for marine dealers to connect with in-market shoppers. Attendees arrive ready to explore new boats, ask questions and picture themselves on the water. Yet while the excitement on

Read More »
Boat image enhancement tool
News

Boatyard Supercharges Marine Sales with AI-Enhanced Boat Listing Photos

• New Tool Automatically Improves Boat Listing Photos to Help Dealers Attract Buyers and Sell Inventory Faster MRAA Partner Press Release FORT LAUDERDALE, FL (February 2, 2026) – Boatyard, a technology company known for modernizing marine service operations, has announced the launch of a new AI-powered photo enhancement feature as

Read More »
Media at Discover Boating Boat Show
Blog

Media Coverage for Boat Shows

Discover Boating, powered by NMMA and MRAA, is driving strong earned media coverage for winter boat shows that reinforces retail boating’s value at the local market level. Recent coverage positions boat shows as the most practical way for consumers to explore boating. Moreover, boat shows are a hands‑on, in-person and

Read More »

What Kind of Membership Are You Interested In?