• Dealer Week 2025 Exhibitor to Help Fuel Dealer Success MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announced that Sea-Legs, the Minnesota-based manufacturer of the original “pontoon lift that goes where you go,” joined the association as a Platinum Partner and was a Dealer Week 2025 Exhibitor. Sea-Legs provides an innovative, self-contained […]
Tag: MRAA Partner News
The Visibility Gap: Taking Control of Your Marine Service Department
• Webinar: MRAA Education Champion IDS Marine & PCLM Business Solutions Host Free Webinar — April 14 Guessing why your customers boats are sitting longer than they should is not the approach your service department needs. You have a lot of service data at your disposal, so knowing how to use it and include it […]
Dealer Week 2026 Sets New Benchmarks with Record-Breaking Exhibitor Commitment
Dealer Week 2026 is gaining significant industry momentum, as a growing roster of exhibitors aligns to support boat dealers with education, technology and business solutions.
Lightspeed Launches AI Command Center
• AI-Powered Insights Engine Built for Powersports, Marine, RV, Trailer and Golf Car Dealerships Built from 40+ years of dealership expertise and data from 4,500+ dealers, AI Command Center delivers real-time intelligence that helps dealerships move from reactive reporting to predictive decision-making. SALT LAKE CITY, UT – March 17, 2026 – Lightspeed, the leading dealer […]
Inventory Strategy — The Pre-Owned Boat Advantage
• Practical Insights From Auction Networks, Brokerage & Consignment Partners & OEM Program Reps By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner Pre-owned boats are far more than a backup plan when new inventory is tight. They represent a valuable margin opportunity, a source of showroom traffic and a way to stabilize […]
11 New Standard Partners Join MRAA
MINNEAPOLIS, March 10, 2026 — The Marine Retailers Association of the Americas (MRAA) announced that 11 companies made a commitment to the association as Standard Partners through the end of January. The addition of these companies expands the network of organizations that support the marine industry and the retailers who serve boaters. MRAA’s Partner Membership […]
Spectrum Color Wins 2025 IBEX Innovation Award for Cutting-Edge Color-Matching Tool
• Expands Spectrum Gel Training Programs By James Mitchell, Managing Director Spectrum Color Spectrum Color’s journey began with a strong focus on direct marketing to boat manufacturers, which helped us build valuable industry relationships and gain access to exclusive dealer meetings and detailed color data. These early advantages laid the groundwork for our long-term success […]
Boat Show Follow-Up That Converts Interest into Sales
By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner Boat shows remain one of the most powerful opportunities for marine dealers to connect with in-market shoppers. Attendees arrive ready to explore new boats, ask questions and picture themselves on the water. Yet while the excitement on the show floor is undeniable, […]
Boatyard Supercharges Marine Sales with AI-Enhanced Boat Listing Photos
• New Tool Automatically Improves Boat Listing Photos to Help Dealers Attract Buyers and Sell Inventory Faster MRAA Partner Press Release FORT LAUDERDALE, FL (February 2, 2026) – Boatyard, a technology company known for modernizing marine service operations, has announced the launch of a new AI-powered photo enhancement feature as part of its Boatyard Sales […]
Boating Industry Marketing Leaders Unveil Direction to Accelerate Market Expansion
• Industry webinar clarifies roles for Discover Boating, manufacturers and dealers, and shares how to measure success The Market Expansion Advisory Group, comprised of marketing leaders from member companies of the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), announced details of their market expansion strategy to accelerate long-term industry growth amid changing consumer […]