Tag: MRAA

MRAA Launches Service Management Study

MINNEAPOLIS – The Marine Retailers Association of the Americas (MRAA) has launched its 2023 Service Management Survey to identify and benchmark industry averages and performance levels to help dealership service teams improve. In today’s changing market, service departments need to operate at their optimal potential. Service, the unsung hero of a softer market, plays a […]

DiscoverBoating.com Upgrades Improve User Navigation, Consumer Connection to Members

Throughout the summer, the Discover Boating team has been hard at work rolling out enhanced features and functionality on DiscoverBoating.com, making it easier for consumers to navigate the website, particularly from mobile devices, and providing a variety of digital touchpoints to connect the site’s visitors to NMMA members.  Recent DiscoverBoating.com enhancements include:  Source: Discover Boating, […]

Discover Boating, Progressive Insurance® Launch Television Public Service Announcement

Last month, Discover Boating, in collaboration with Progressive Insurance, launched a television public service announcement (PSA) campaign to increase awareness of boating safety and provide resources for people looking to get started in boating. The PSAs, which feature videos from the Safety Basics Video Series as well as the See You Out Here “Anthem” spot, […]

First Approval Source Advances to MRAA Education Champion

• The recreational loan specialist increased its support of MRAA’s mission through both enhanced membership and Dealer Week participation MINNEAPOLIS — First Approval Source, a recreational loan specialist serving the boating and other industries, increased its support of the Marine Retailers Association of the Americas, by upgrading to an MRAA Education Champion, strengthening its support of […]

MRAA Adds New Director of Government Relations to Amplify Advocacy Efforts

MINNEAPOLIS, August 15, 2023 – The Marine Retailers Association of the Americas announced that it has added Mike Sayre as Director of Government Relations. As dealers face significant regulatory and legislative challenges to their businesses, the MRAA is ramping up its government relations efforts to ensure the voice of the dealers is represented in the […]

Timely Boating Tips for Your Customers

Share new Discover Boating website content with the next generation of boaters As part of its efforts to engage the next generation of boaters, Discover Boating, powered by NMMA and MRAA, continues publishing timely and relevant content to meet the needs of consumers interested in boating. Safety was a focus of recent DiscoverBoating.com content with […]

The Service Shuffle

A look at service department pain points and potential solutions from MRAA’s recent Pulse Report. To be an elite dealership, you need your Service & Parts Departments to follow and maintain a tight, structured schedule, yet remain flexible to effectively upsell and schedule future work to add cash flow. However, it’s not easy to be […]

Skier’s Choice Increases Support to MRAA as an Education Champion

• Boat manufacturer enhances MRAA membership, to participate at Dealer Week 2023 MINNEAPOLIS — Skier’s Choice, manufacturer of Supra and Moomba performance boats, increased its partnership level with the Marine Retailers Association of the Americas by becoming an Education Champion. Its partnership strengthens MRAA’s critical mission of supporting dealers and the Dealer Week Conference and Expo. […]

VRZ Consulting Commits to MRAA as Platinum Partner, Dealer Week 2023 Host

MINNEAPOLIS — The Marine Retailers Association of the Americas announces that VRZ Consulting has increased its MRAA support level to a Platinum Partner Member and Dealer Week Host. VRZ Consulting supports the MRAA’s programs and opportunities provided to the dealer body in an effort to fuel the success of the industry. Commitments from Platinum Partners […]