• New video (E1S4) of the boating safety series offers tips for boaters on preparing their boat for new season ahead Discover Boating, powered by the NMMA and the MRAA, is helping you to engage your customers, offering a series of boating safety video that educate and connect with the
Discover Boating’s Dealer Finder tool continues driving potential boat buyers to dealer sites in the U.S. and Canada. The number of introductions to dealers from the U.S. Dealer Finder is up 26% year over year, and Canadian Dealer Finder introductions have increased 48% since this time last year. As today’s consumer buying
February has arrived and with it comes three additional Discover Boating boat shows, including the new Mid-Atlantic Boat Show, in partnership with Progressive Insurance. The newest show takes place this weekend, Feb. 6-9, in Charlotte, N.C. Over a five-day span from Feb. 12-16, including Valentine’s Day, runs the impressive Discover Boating Miami
• First Winter Boat Shows of 2025 Attract Buyers, Bring Optimism for Early Signs of Return to Sales Growth The Discover Boating Atlanta, Chicago and New England boat shows, in partnership with Progressive Insurance®, drew in more than 65,000 buyers and boating enthusiasts last weekend, eager to shop deals on
WASHINGTON, D.C., January 13, 2024 – The Marine Retailers Association of the Americas announced today that after more than a decade of advocacy and legislative effort, the Hanson-Milone Safe Boating Act (H.4941) was signed into law on Wednesday, Jan. 8, 2025, by Massachusetts Governor Maura Healey, marking a monumental step
The 2025 winter boat show season begins this week, and the NMMA is working at full throttle with a board-approved 30% year-over-year increase in its media investment. The additional spend comes as NMMA aims to support the industry in navigating today’s evolving economic landscape and meet consumers where they are.
When the boating industry hits a down cycle and moving inventory is critical to keeping sales afloat, boat shows become an even more important sales driver and marketing channel. No other platform brings such a concentrated audience of potential boat buyers together, allowing our industry to sell boats and generate
Discover Boating’s latest television public service announcements (PSA), in collaboration with Progressive Insurance®, recently aired on national news channels FOX News and FOX Business. Since the launch of the campaign this summer, the PSAs have aired 1,774 times, delivering 4 million impressions. The coverage equates to $247,685 in donated media value (the cost
Over the last 12 months, Discover Boating’s Dealer Finder tool saw a significant increase in the amount of people it drove to dealer sites, indicating the value of this tool to potential boat buyers. As today’s consumer expects to be in control more than ever, Discover Boating Dealer Finder puts the consumer at the
Discover Boating’s 2024 Year-Round Brand Experience Attracts 6.5 Million People to Its Digital and In-Person Experiences Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation to the boating lifestyle while simultaneously retaining current boaters. Through Discover Boating’s year-round, fully integrated
