In July, Discover Boating, powered by National Marine Manufacturers Association (NMMA) and the MRAA, featured new content to engage audiences. The fresh articles celebrated Pass the Handle and also featured windsurfing as a fun and unique on-water sport to try. Additionally, DiscoverBoating.com provided tips on snorkeling and diving from a boat to further highlight the various activities in which boaters can participate. […]
Tag: NMMA
2023 Marine Industry Customer Satisfaction Index Awards Honor MRAA Certified Dealerships
MINNEAPOLIS, July 31 – The Marine Retailers Association of the Americas (MRAA) announces that 126 unique Certified Dealerships, have been honored by the National Marine Manufacturers Association (NMMA) as recipients of the 2023 Marine Industry Customer Satisfaction Index (CSI) Awards. “Congratulations to this year’s CSI Award winners,” says Stevie Cook, MRAA Certification Specialist. “Measuring […]
DiscoverBoating.com Traffic Increases Following Successful American Century Championship Activation
Discover Boating marketing efforts were in full swing July 12-14 at the star-studded 2024 American Century Championship (ACC), which draws tens of thousands of fans to Edgewood Tahoe Golf Course each year and more than one million television viewers. As a result of Discover Boating’s TV spots that aired during the tournament as well as through […]
Representative Cook Named Arizona State Legislator of the Year
The MRAA and the National Marine Manufacturers Association (NMMA) have presented Arizona State Representative David Cook with the Arizona State Legislator of the Year Award for his support of the recreational boating and fishing industry.
Top Safe Boating Tips – How to Sit & Swim While Boating
Boating safety is a prime topic. As a dealership, it’s rewarding to offer your expertise to help boaters understand the best safety practices in boating and avoid common mistakes. Discover Boating, in partnership with Progressive® Insurance, has made this touchpoint even easier with its Top Safe Boating Tips series. A new video, Follow Safe Seating […]
Boating: A Home Run Experience!
Gary Sheffield, nine-time Major League Baseball all-star and five-time Silver Slugger, circled the bases after launching homers 509 times during his 22-year career. He traveled North America as a professional ballplayer for the Marlins, Dodgers, Brewers, Yankees, Braves, Padres, Tigers and Mets. I remember hunting for his rookie cards back in 1989. Back then, he […]
MRAA Represents Voice of Dealers at American Boating Congress
Last week the recreational boating industry, including the Marine Retailers Association of the Americas (MRAA), visited Washington, D.C., for the annual American Boating Congress (ABC) hosted by the National Marine Manufacturers Association (NMMA). MRAA staff, certified dealers and members of the MRAA board of directors met with lawmakers to discuss the contributions of the marine […]
Webinar: Why & How of Discover Boating
Marine industry webinar: Why & How of Discover Boating, to share who the campaign is reaching, how it’s engaging today’s evolving consumer and why the brand is building long-term market share for boating.
Top Safe Boating Tips: Refueling Best Practices
• Discover Boating and Progressive Insurance® Debut New Episode in Safe Boating Video Series Discover Boating, powered by NMMA and MRAA, in collaboration with Progressive Insurance, launched its second safety video in the “Top Safe Boating Tips” series this week. The video titled, Fuel Up With Confidence: Top Tips for Responsible Refueling, covers essential practices, such […]
House Passes Historic Bipartisan Outdoor Recreation Package, Eyes on Senate for Swift Action
WASHINGTON, D.C., April 15, 2024 — In a landmark bipartisan achievement, the U.S. House of Representatives has passed the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act. This critical step demonstrates the powerful momentum Outdoor Recreation Roundtable (ORR) members and industry partners have helped generate in promoting policies that expand access and transform outdoor recreation […]
