Tag: NMMA

Ipsos Research Highlights Boater Trends, Market Growth Opportunities

• Advisory Group commissions study to help manufacturers, dealers and Discover Boating target growth audiences and convert interest into ownership The National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), today released new consumer research conducted to inform the Market Expansion Advisory Group’s work to accelerate long-term boating growth. Leading global research firm, Ipsos, was commissioned […]

2026 Boat Show Season

• Boston and Atlanta Shows Launch 2026 Discover Boating Event Calendar The 2026 boat show season is officially underway, with two major Discover Boating boat shows opening this week in Boston and Atlanta — setting the stage for new boat sales, marine accessories and boating lifestyle engagement nationwide. The Discover Boating® New England Boat Show®, […]

MAPOceans Act Passes Senate

• New legislation would modernize accessibility to saltwater recreational fishing regulations and marine waters navigation information WASHINGTON, September 12, 2025 – Saltwater anglers, hunters and marine recreationists joined the, Marine Retailers Association of the Americas, Theodore Roosevelt Conservation Partnership, National Marine Manufacturers Association, American Sportfishing Association and the Congressional Sportsmen’s Foundation in cheering Senate passage […]

Attention Dealers: Discover Boating Marketing Leadership Summit Offers You Exclusive Insights

• Special marketing event created for senior-level leaders at NMMA member manufacturers and MRAA members dealerships NMMA is hosting a one‑day 2025 Discover Boating Marketing Leadership Summit exclusively for senior-level marketing leads at NMMA manufacturer companies and MRAA member organizations. Scheduled from 9 a.m. to 5 p.m., Monday, October 6, 2025 in Tampa, Fla., this invite-only event […]

Marine Industry Task Force Launched to Improve Refueling Safety & Education

The National Marine Manufacturers Association (NMMA) announced that it has created a special task force aimed at improving safety during boat refueling and enhancing education around recreational boat fuel systems. Spearheaded by the Boating Industry Risk Management Council and the Boat and Yacht Certification Committee, the initiative brings together key stakeholders — including the U.S. […]

Strengthen Customer Relationships — Guide Safe Labor Day Boating Adventures

Labor Day weekend has arrived. You can help promote safe boating practices with customers and communities by sharing these trusted resources and safety tips. You can serve as a guide, strengthen customer relationships and help ensure your boating customers enjoy the water responsibly during one of the busiest weekends of the year. Safety Messaging and […]

Black Boaters Summit Comes to 3 Cities this Summer

• MRAA Dealers Welcome to Participate Now in its third year, Discover Boating’s partnership with the Black Boaters Summit is expanding to three vibrant markets. Each major city is home to a strong and growing Black boating community: The Black Boaters Summit is an exclusive, RSVP-only lifestyle event designed to celebrate culture, community and the […]

Engage Customers, Encourage Boating

• Discover Boating Safe Boating Video Series — Empower boaters with confidence, safety and inspiration Discover Boating, in collaboration with Progressive Insurance®, has launched a fresh wave of safety videos designed to build trust, encourage on-water confidence and support the long-term growth of recreational boating. These five new videos are part of an ongoing commitment […]

Dealer Finder Tool Increases Introductions

Discover Boating’s Dealer Finder tool continues driving potential boat buyers to dealer sites in the U.S. and Canada. The number of introductions to dealers from the U.S. Dealer Finder is up 26% year over year, and Canadian Dealer Finder introductions have increased 48% since this time last year. As today’s consumer buying behaviors continue to shift, the Discover […]