Tag: NMMA

Engage More Customers, Use Discover Boating Content to Your Advantage

• Boating content you can use to educate, inform and improve boat owners’ on-the-water experiences Despite having a staff of boating enthusiasts and experts at your disposal, it’s not easy for a dealership to find additional time in the day to devote to writing boating stories that help improve your customers’ individual boating experiences. Designating […]

Discover Boating Content Creators Inspire Next Gen Boaters to Spend Time on the Water

Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), partnered with dozens of Instagram and TikTok content creators across the U.S. and Canada throughout summer to inspire the next generation of boaters to get on the water and enjoy the benefits of boating. From cruising and wakesurfing to fishing and sailing, influencers […]

DiscoverBoating.com Upgrades Improve User Navigation, Consumer Connection to Members

Throughout the summer, the Discover Boating team has been hard at work rolling out enhanced features and functionality on DiscoverBoating.com, making it easier for consumers to navigate the website, particularly from mobile devices, and providing a variety of digital touchpoints to connect the site’s visitors to NMMA members.  Recent DiscoverBoating.com enhancements include:  Source: Discover Boating, […]

Discover Boating, Progressive Insurance® Launch Television Public Service Announcement

Last month, Discover Boating, in collaboration with Progressive Insurance, launched a television public service announcement (PSA) campaign to increase awareness of boating safety and provide resources for people looking to get started in boating. The PSAs, which feature videos from the Safety Basics Video Series as well as the See You Out Here “Anthem” spot, […]

Timely Boating Tips for Your Customers

Share new Discover Boating website content with the next generation of boaters As part of its efforts to engage the next generation of boaters, Discover Boating, powered by NMMA and MRAA, continues publishing timely and relevant content to meet the needs of consumers interested in boating. Safety was a focus of recent DiscoverBoating.com content with […]

Discover Boating: ‘Understanding Boat Capacity and Carriage Requirements’

• Fifth episode in digital video series focused on safe boating operation, Powered by Progressive® Insurance As part of the brand’s efforts to reinforce safety guidelines, Discover Boating launched the final episode in its five-part digital video series in partnership with Progressive® Insurance.  In episode five, “Capacity and Carriage Requirements,” viewers learn about necessary boat capacity requirements as […]

Discover Boating Canada Launches New ‘Dealer Finder’ Tool

Discover Boating, powered by NMMA and the Marine Retailers Association of the Americas (MRAA), announced the expansion of its popular Dealer Finder tool in the U.S. with the launch of the new Canadian Dealer Finder on DiscoverBoating.ca. This tool conveniently connects boat-buying consumers directly with nearby dealers. Click here to visit the new Canadian Dealer Finder Since launching […]

Discover Boating Introduces ‘A Way of Life: A Float On Story’ Video Series

Discover Boating, powered by the National Marine Manufacturers Association and MRAA, recently launched a new video series, “A Way of Life: A Float On Story,” which features the story of David Callejas, owner of Float On Boat Rentals in Austin, Texas, and his family’s boating journey. The new series will be distributed across emerging Hispanic and national […]

Tips and Resources for Summer Boaters

• Discover Boating shares timely web and social content with consumers interested in boating tips, resources and ways to get on the water With summer in full swing, boating is top of mind as many Americans prioritize experiences, outdoor recreation and work-life balance. Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), is sharing […]