On the heels of Discover Boating’s audience segmentation and behavior research, which was leveraged to create the recent launch of the Discover Boating brand identity and “See You Out Here” […]
Discover Boating Recognized with 2022 Neptune Award for Best Integrated Marketing Campaign
Discover Boating’s “See You Out Here” campaign was recognized with a 2022 Neptune Award for best integrated marketing campaign.
U.S. Representative Jake Auchincloss Visits Discover Boating New England Boat Show
U.S. Representative Jake Auchincloss (D-MA-04) visited the New England Boat Show Thursday, Feb. 16, touring the show with NMMA Vice President of Northeast Boat Shows Jon Pritko and MMTA Executive […]
Discover Boating’s See You Out Here Campaign Engages NexGen Boaters
Discover Boating’s See You Out Here’ campaign delivered more than 1.2 billion impressions, and the campaign helped drive more than 4 million visitors to DiscoverBoating.com and 1.5 million manufacturer referrals.
Discover Boating Boat Shows Kick Off in Nashville January 5 as Brand Expands to 11 Major Market Events
• NMMA Continuing its Long-Standing Relationship with Progressive® Insurance for Discover Boating® Boat and Sport Shows Discover Boating®, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), […]
Boat Finder Launching at 2023 Discover Boating Boat & Sport Shows
Discover Boating Boat Finder tool launching to aid consumers and the industry in boat-shopping process.
Proposed Vessel Speed Rule Will Hamper Recreation, Do Little for Right Whale
• Recreational boating and fishing community submit comment, ask NOAA to pause rule WASHINGTON, D.C., October 7, 2022 — Monday, the Marine Retailers Association of the Americas and other leading […]
Discover Boating, Strategic Partner Ebony Media Host Event to Engage NexGen Boat Buyers
As part of its initiative to engage NextGen boaters, Discover Boating and its partners held a boating lifestyle media event in Martha’s Vineyard.
New York State Passes Right to Repair; Exempts Marine Industry
ALBANY, N.Y. — June 22 — The Marine Retailers Association of the Americas, the National Marine Manufacturers Association, and the Coalition Opposed to Illegal Tampering have made immense progress in […]