Dealer Finder Tool Increases Introductions

Discover Boating’s Dealer Finder tool continues driving potential boat buyers to dealer sites in the U.S. and Canada. The number of introductions to dealers from the U.S. Dealer Finder is up 26% year over year, and Canadian Dealer Finder introductions have increased 48% since this time last year.

MRAA Certified Dealers get top billing on the Discover Boating Dealer Finder tool. Consumers are shown these dealers because they can be confident a Certified Dealer will deliver service they can count on — before, during and after the sale.

As today’s consumer buying behaviors continue to shift, the Discover Boating Dealer Finder puts the consumer at the helm, allowing them to research, explore and connect with dealers in their area.

The tool was recently enhanced to include a fresh look and feel as well as a new geolocation functionality. With this updated feature, users can opt-in to allow location permission, which automatically presents dealers within a 25-mile radius.

Once these potential boat buyers are introduced to local dealers, the dealers are on deck to welcome and nurture them through their boating journey. This is an important step to help build and grow our industry for the future.

Dealers looking to update their listing or be added to the Dealer Finder tool can fill out this form, and MRAA will reach out to help make changes.

Discover Boating is powered by NMMA and MRAA and focused on expanding the boating market by attracting the next generation of boaters while retaining current boaters.