• The new MRAA manufacturer-focused membership level provides turnkey access to Dealer Week and MRAA’s expansive dealer development programs
MINNEAPOLIS, NOVEMBER 19, 2025 – The Marine Retailers Association of the Americas (MRAA) announces that Viaggio Pontoons has upgraded to MRAA’s new Boat Brand Partner membership category. This partnership marks a significant milestone in MRAA’s ongoing efforts to support and enhance the success of the marine industry.
Since 2022, Viaggio Pontoons has upgraded its partnership with MRAA three times. Moreover, the company has exhibited at Dealer Week for the past four years in a row. Viaggio’s commitment to supporting the MRAA’s mission of fueling the success of dealers through training and education has been unwavering.
“We are very excited to join MRAA this year as a Boat Brand Partner! They are a fantastic organization that continues to provide powerful tools to help our dealers succeed in the marketplace. We are looking forward to our continued growth as a brand, and our partnership with MRAA is a strategic part of how we achieve that growth,” Andrew Stanfield, Viaggio Vice President of Sales. “This partnership allows us to invest directly in the education and development of our dealer network, ensuring they have the tools and insights needed to deliver exceptional customer experiences.”
New Boat Brand Partner Level
The Boat Brand Partner membership launched in 2025 to better serve boat manufacturers with dealer development tools that help their dealer networks become more successful. The membership provides boat brands, like Viaggio Pontoons, with exhibit space at MRAA’s Dealer Week Conference and Expo. Additionally, membership includes a series of dealer development opportunities that provide turnkey, year-round access to training and education opportunities for the brand’s dealer network. This new Boat Brand Partner membership is open to all boat manufacturers.
“Viaggio has stepped up and grown their investment in and connection with MRAA. They’re already taking advantage of their Boat Brand Partnership by inviting MRAA to speak at their recent dealer meeting and by securing their space at Dealer Week 2025,” said Liz Keener, MRAA Senior Director of Dealer Development. “We’re looking forward to continuing to work together to fuel their dealers’ success.”
Dealer Development Opportunities
MRAA offers two Partner levels of membership that offer dealer development resources to boat manufacturers. They include this new Boat Brand Partner membership and MRAA’s Strategic Partner membership. Furthermore, the MRAA has introduced more than 45 boat brands at the Strategic Partner level to its significant dealer development programs and services. To learn more, contact Liz Keener at 763-333-2417 or lizk@mraa.com.
About Viaggio Pontoons
Founded in 2020, Viaggio Marine is a family-owned company rooted in Elkhart County, Indiana, known for manufacturing excellence. With a legacy of success in the horse trailer industry, our team brings years of expertise to building high-quality, durable pontoon boats. Named after the bold, V-shaped lines, “Viaggio” means “journey” in Italian. We combine superior craftsmanship and innovative design to create versatile, performance-driven boats for all ages and boating needs. To learn more about Viaggio Pontoon Boats, visit viaggiopontoonboats.com.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
