As a boat dealer your goal should always be to discover new and effective ways of making people aware of the boats you are offering to sell, but without spending too much money. Advertising and promoting the boats through videos is probably the most cost-effective way of reaching a huge customer base.
Video isn’t exactly the next big thing, and although it’s a huge part of any good marketing strategy, we’re not going to try to pretend that digital retailing is just a new buzzword for video marketing. So, I figured we’d gather some of the best tactics we’ve seen and heard about and share them. Dealers know that the boat business is all about standing out. These video marketing tactics will help you do that.
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6.handy guide and action plan to effectively shoot boat walkthroughs.
7. Use video for quicker service authorizations.
For service writers, the dreaded voicemail can really hold up the service schedule when trying to get an OK from a customer to do the work. Instead of leaving a voicemail, record a video showing the problem while explaining the repair and the price and then text it to the customer. Remember, 98% of all text messages are opened and 95% are read within 3 minutes of receiving them!
8.Check out this webinar MRAA hosted with Kenect.
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Video is a great way to engage customers and just maybe, get them excited enough about the boat to want to come in for a sea trial or help the seasonal boater to get back on the water quickly. It’s helpful to have a mixture of content, but video can tell a story in greater depth than text alone. Using these suggestions, your dealership can stand out in the sea of fiberglass and aluminum using video marketing.
