“In response to MDCE attendees’ requests for more dealer-to-dealer education, we are adding a brand new Dealer Case Study to each of the four tracks: Leadership, Sales, Service Plus and Marketing,” Liz Walz, vice president of the Marine Retailers Association of the Americas, said. “This is one of many ways MDCE 2016 will give marine retailers the opportunity to learn from each other’s experience.”
Interested candidates will complete the five-question MDCE Call for Dealer Case Studies online application form, available at www.mraa.com/page/dealercasestudy. MDCE staff will review the submissions, considering such factors as innovation, educational value, potential for widespread application and marine retail results. Four dealers will be selected for this opportunity (one for each of the MDCE Educational Tracks) and notified by no later than Sept. 1, 2016.
The 2015 MDCE featured more than 4 percent growth in retail attendance, a 21 percent jump in Pre-Conference Workshop registrations and a sold-out Expo Hall with more than 100 exhibitors.
A total of 1,147 marine industry professionals from throughout North America and as far away as Australia traveled to Orlando last November for MDCE, which is co-produced by Boating Industry magazine and the MRAA.
