E-communications have become a critical component of any dealership’s content marketing strategy. It’s a fast, direct and cost-effective means of connecting with current and potential customers about everything you have going on at the dealership year-round, from sales and special events, to preferred pricing, boat show participation, customer appreciation days, and more. Despite all the […]

With the campaign just past its mid-summer point, in Fiscal Year 2014 (Oct. 2013 through June 2014), visits to DiscoverBoating.com have increased significantly (48 percent) over the same period last year. Search engine marketing efforts continue to drive a steady stream of boating enthusiasts to the site, particularly to boat buying-related content, which includes the […]

Navigate your way through the diverse educational offerings on tap at this year’s Marine Dealer Conference & Expo with “The MICD Guide to MDCE 2014,” a special e-booklet available exclusively for Certified Dealers that’s designed to take the guesswork out of fulfilling your MICD continuing education requirements. As you know, Certified Dealerships are required to […]