Effective marketing is vital to a dealership’s success. But given the speed at which marketing technologies and communications channels are changing, what worked well yesterday may not deliver the same outstanding results today. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., sales and marketing whiz Don Cooper will […]
Day: September 2, 2014
Protect Your Business’ Future at MDCE 2014
Often, dealership principals are so busy working to stay on top of day-to-day management of their respective businesses that they struggle to find time to plan for the dealership’s future. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., bestselling author and family business maven Tom Deans, Ph.D. will […]
Amp Up Your Profit on Marine Accessories
Accessories sales can be a solid money-maker for today’s marine retailers. Yet sadly, many dealerships dismiss this opportunity due to big box competitors. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., MDCE favorite Sam Dantzler will return to the conference to help dealers unpack the value that accessories […]
MRAA Accepting Applications, Nominations for Young Leaders Advisory Council
The Marine Retailers Association of the Americas is currently accepting applications and nominations for its Young Leaders Advisory Council. “YLAC has proven to be a major influence on the MRAA,” says MRAA president Matt Gruhn. “The energy and enthusiasm that the group brings to pushing the association forward has been extremely valuable, and many new […]
