With day-to-day dealership operations requiring so much attention to detail and focus on the minutia of each individual sale, it’s easy to overlook a key factor to overall dealership success: The investment, engagement and satisfaction of your employees. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., MDCE favorite […]

In order for a dealership to achieve industry-leading customer loyalty and profitability, it must employ a highly effective service team. Many dealers are finding that to be a challenge today. Not only are they struggling to find qualified technicians to fill open positions, but increased competition also makes it more difficult to retain employees. At […]

Providing dealership customers with finance and insurance options when they buy a new or pre-owned boat can be a big boost to your business’ bottom line. But when buyers opt for outside F&I products, dealers lose out on a major profit center; additionally, customers miss a golden opportunity to secure excellent, marine-specific coverage and protection […]