Day: June 3, 2021

Correct Craft Announces Inaugural Innovation Summit

Free Virtual Event Thursday, Sept. 9 for the Marine Industry ORLANDO, FL (June 3, 2021) – Correct Craft has launched a new Innovation Summit for those within the marine industry; it will be held from 2–4 p.m. EST, on Thursday, Sept. 9, 2021. The Innovation Summit is underwritten by Correct Craft and free for all […]

Discover Boating Outlines Timing for Brand Evolution Rollout

NMMA Chief Brand Officer, Senior Vice President Ellen Bradley Shares Insights & Evolution Plans for Discover Boating The industry’s strategy to amplify the recreational boating industry’s collective voice to grow participation is beginning to take shape as NMMA integrates the marketing power of its boat shows under the Discover Boating brand. While boat shows are […]

New Creative and Media Agency Named for Discover Boating

Cutwater to develop new brand platform and consumer campaign; Launching 2022As part of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been selected to lead development of the Discover Boating brand platform and consumer campaign. The agency will report to the NMMA team as […]