Day: May 1, 2025

From Lead to Loyalty – Designing a Stronger Customer Journey in Marine Retail

By Kim Whitaker, Marine Division Account Manager, Searchshop, an MRAA Platinum Partner Lead generation has gotten more complex and so have today’s buyers. They’re not just looking for a boat, they’re looking for confidence, clarity and a smooth experience from start to finish. In a market that saw a 9% dip in new boat sales […]

Modernizing Marine F&I: How Digital Marketing and Technology Are Driving Profit and Customer Loyalty

By Brenda Cline-Kereakes, CEO of Line\5, an MRAA Platinum Partner The marine retail industry is evolving. Buyers are more informed, more connected and expect seamless experiences at every stage of their journey — from researching a boat online to finalizing their purchase and financing options. As marine dealers work to keep up with these expectations, […]