By Valerie Ziebron, President of VRZ Consulting and Dealer Week 2025 Educator The more customers use their boat, the more likely they are to stay in boating. Those of us in the industry who love and live for boating can consider it a given that once a boater, always a boater. Unfortunately, statistics tell a […]
Day: July 1, 2025
Maximize Boat Use and Customer Retention
• How to Develop a Winning Post-Sale Engagement Strategy at Your Marine Dealerships By Derrick Marshall, New Business Account Executive at Lightspeed, an MRAA Strategic Partner In today’s marine market, selling the boat is just the beginning. True success lies in what happens after the sale — specifically, how often customers use their boats and […]
The Untapped Potential of F&I
• Why Structured Product Programs Are Essential for Modern Marine Dealerships By JD Baker, Vice President of Specialty Sales, Protective Asset Protection, an MRAA Platinum Partner For marine dealers navigating today’s shifting market, the pursuit of healthy, sustainable growth is more challenging than ever. While the excitement of new boat sales still drives much of […]
Surface Protectant: Protect Customers’ Boats
Sharing the Benefits of Surface Protectant for Gel-coated/Clear-coated Boats By Larry Wenger, Vice President of National Sales, Ultimar, an MRAA Platinum Partner As a dealer, when you take in a boat on trade, it’s pleasing to see the boat has been well cared for and in top condition. But too often, customers don’t know how […]
How to Encourage the Cautious Shoppers
• Overcome Customer Objections and Empower Hesitant but Interested Buyers to Take Action By Tyler Kelly, Recreational Dealer Field Sales Manager, Motility Software Solutions, an MRAA Platinum Partner After a trip out on the water enjoying the warm sun and fresh air, how could anyone not fall in love with boating? The 85 million Americans […]
