• Check out the all-new MRAA.com.

ACCESS YOUR DEALER WEEK ONLINE COURSES:
» Click here to enter MRAATraining.com
» Select My Learning from the left menu 
» Find “Dealer Week Online 2022” among your courses
» Click the “Launch” button
» Pro Tip: Begin with the “General Sessions,” specifically the “State of the Industry” course package 

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MRAA Blog

Competing on Price: Stop Playing a Losing Game
• Customer Experience – A Winning Strategy in a Softening Market Liz Walz, MRAA VP of Education, has found a lot of value — just look at those Post-It Notes — within "The Experience Maker" book from Dan Gingiss, the Dealer Week 2022 Opening Keynote …
Find Your Salesperson Superpower
• Best Practice for Overcoming Price Objections: Listen to Your Customers More Than You Talk By Bob McCann Many salespeople are conversationalists. That’s a great asset since you’re dealing with new people every day. But to make a sale, you must also be an excellent …

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