4 Steps to Ensure A Successful Dealer Week for Certified Dealers

Certified Dealers have a variety of opportunities at Dealer Week. From checking off Continuous Certification requirements to a special event, there’s something in store for everyone!

Certified Dealers, when you log into the digital conference December 8-11, check these four items off your list to ensure that your time spent at Dealer Week 2020 is well spent.

1. Attend sessions to earn credits

  1. Get caught up on the 2020 Continuous Certification curriculum
  2. Get ahead on the 2021 Continuous curriculum

First, if you still need to earn your Q3 and Q4 credits for 2020 Continuous Certification, attend “Fill the Gaps in Your Sales Process” and “Turn Your Shop Inside Out.” Both workshops are slated for 1-3 p.m. Central on Thursday, December 10, so if you need to complete both, have your team divide and conquer and take both at the same time!

ALSO, get a head start on your 2021 curriculum, by earning your 2021 Service Efficiency credit by attending “How to Catch-Up on Service.”

AND earn your 2021 Marketing credit by attending any ONE of these courses: “How to Build Your 2021 Marketing Plan,” “Grow Your Customer Base with Facebook Ads in 2021” or “Using Digital to Personalize the Customer Experience.”

After you take those courses for 2021, complete a Commitment to Improvement form for your Service Efficiency course and one Marketing course, upload it in your Dropbox, and you’ll be halfway done with 2021’s education.

2. Visit the Certification booth
Connect one-on-one with MRAA Certification Consultants in order to ask questions and access numerous resources you can use to strengthen your business.

3. Attend the Gold Member event
On Friday, December 11, MRAA Gold Members and their staff are invited to participate in the “7 Steps to Improve Your Customer Experience,” presentation, followed by discussion with the MRAA Certification Team. The presentation is set for 10-11 a.m. Central.

4. Look for the MICD Certification logo
Keep watch for the MICD logo throughout the online event and all of the attendee handouts. If you see the logo, chances are it is indicating a benefit or a promotion of the Marine Industry Certified Dealer program.

Certified dealers, are you registered for Dealer week? If not, click here.

If you’re interested in learning more about the Marine Industry Certified Dealer program, email Allison Gruhn.