Intent: Assure that you’re properly taking care of the customer before the sale via walk-in, phone-in or internet. Make sure you’re gathering leads, nurturing those leads and turning them into sales. No customer or prospect should be dropped if the process is used properly. There also needs to be follow up.
The MRAA team has written multiple blog post about sales process and customer experiences across a variety of businesses (like this one, and this one and this one). It is easy to reflect on an experience you have as a customer when the experience was less than ideal. But what if you could “flip the script” and get your customers raving about your dealership?
Sales processes are not unique to boat businesses, but is your process recorded? Does each and every one of your sales people follow the process AND execute of the follow-up?
The intention of Sales Process requirement of the Marine Industry Certified Dealership program is to assure that your entire team is properly taking care of all customers before the sale.
The best part? You can use your dealership’s unique process. Your Certification Consultant will help you track that process and fill any holes that are causing inefficiencies or less-than-ideal customer experiences. And if you need a place to start, the Certification program offers a sales process template to get you started.
Contact Director of Business Development, Allison Gruhn, for more information on the Marine Industry Certified Dealer program.