According to research conducted by Discover Boating in its “First Time Boat Buyer Research,” the answer is, “FACT,” for 66% of buyers. But only after they have purchased from you. Which makes it obvious, that trust is an issue.

Members of the MRAA team attended a presentation by David Horsager, and we can tell you that 1. There’s a reason he calls himself a “trust expert,” and; 2. It is the exact reason we’ve chosen him to be our 2018 MDCE Opening Keynote. He taught us that in order to successfully build trust amongst consumers, it first starts with your employees and their relationship building skills with those customers.

Relationships are built on asking the right questions, showing your genuine desire to find them exactly what they want. Consumers are looking for a unique and personalized experience.

I know, I know, you have heard this before. But are you actually taking the time to ask the right questions to build that relationship and in term, their loyalty?

Once a positive relationship is built, you are one step closer to having their loyalty. But not until then. After you have their loyalty through relationship building, they’ll refer to you as the expert and share that positive experience with everyone they know. And therefore, your business has greater success.