Providing Customers with Answers to Enhance Their Boating Experience

You need to know what your boating customers are reading and seeking more information about to help create a better boating and boat-ownership experience for them. You must support your customers, especially first-time boat buyers, in their yearning to create positive experiences by enhancing their knowledge and skills.

Sites like DiscoverBoating.com can help you share educational and safety content with your customers. The “Top 10 Discover Boating Articles for 2023” below showcases the most viewed resources boaters (your customers) read last year to improve their ownership. These articles included boat model research, tips for operational safety and enhancing the boating lifestyle.

Boating article about buoys and channel markers
From articles about boat operation to parts of a boat to searching for the right vessel, Discover Boating recently shared it’s Top 10 most viewed stories of 2023.

The Discover Boating top 10 articles broken down by theme:

  • Boating operation
    • Navigation (buoys and channel markers)
    • Propellor pitch
    • Safety checklist & equipment
    • How to trim a boat
  • Boat knowledge
    • Boat anatomy
    • Living on a boat
  • Purchasing a boat
    • Affordable boats
    • Guide to small boats
    • Boats for families
    • Boats for fun & entertaining

Ideally, you can blend your dealership’s expertise with articles from DiscoverBoating.com and resources from b2bDiscoverBoating.com to create compelling articles and a library of materials to support their new boating lifestyle and keep them informed and educated. This level of sharing also helps your team connect with them in your follow-up calls, texts and emails. It also creates opportunities for you to share more information with them about the vessel they purchased from you and your experience in the local boating community.

Finally, these Discover Boating articles should inspire you to gather as a group at the beginning of each quarter to discuss blogs/articles your team can create to share your team’s knowhow about the boats and products you sell, address the most frequently asked questions you get from your customers and to provide operational tips for more successful outings on the water. When you provide them with answers and create more ownership success, you create happier boaters (and customers) who keep boating longer.

For more insights to help keep your customers boating in 2024 and beyond, check out the MRAA resource “Guide to a World-Class Customer Experience.”