All About Aimie

What is Aimie?

Aimie is an AI-powered platform trained on MRAA’s extensive content and educational programs. Designed to be our smartest team member, she can instantly answer any of your industry questions.

What Information Does Aimie Know?

Aimie has been specifically trained on all of the educational resources and courses available to our members. She doesn’t just store the information, she understands it. 

How is Aimie Better Than ChatGPT?

Aimie went through a rigorous training period and has access to MRAA Member-only resources. This means that her answers are formulated using exclusive content. Aimie also cites her sources and will link you directly to the source material so you can dive even deeper.

Why Can't I ask More Questions?

MRAA Silver and Gold Members have unlimited opportunities to use Aimie as their go-to instant industry assistant. If you are not an MRAA member or are not logged in, Aimie will limit how many questions you can ask.  Click here to gain unlimited access to Aimie!

Aimie Advice

Be Specific with Your Questions

The more specific your questions, the more precise and helpful Aimie’s responses will be. For example, instead of asking “How can I improve my dealership?” ask “What are some effective customer retention strategies for a marine dealership?”

Utilize Available Resources

Aimie has access to a wealth of resources including MRAA blogs, news articles, and educational content. Ask for recommendations on specific topics like customer experience, inventory management, or employee development.

Use Aimie to stay informed about the latest trends and best practices in the marine retail world. You can ask for summaries or insights from recent articles, guides, and even Pulse Reports.

Set Up a Role Playing Scenario

Aimie loves to role play dealership scenarios. Ask her to help you practice customer interactions, service writing skills, or to coach you on getting along with a frustrating coworker.