Your Success. Our Mission.

Marine industry-specific training, resources, and advocacy designed to fuel dealer success.

Running a Dealership is Tough. You Shouldn’t Have to Do It Alone.

You’re juggling inventory, sales, customer expectations, and compliance - all while managing workforce challenges and trying to grow your business. And without the right support, training, and industry insights, you risk falling behind.

Does this sound familiar?

Struggling to find and retain qualified employees

Not enough hours in the day to focus on growth

Training gaps that affect sales, customer service, and employee performance

Keeping up with industry trends feels impossible

Navigating government regulations on your own

MRAA membership gives you the tools, resources, and support to overcome these challenges and build a thriving dealership.

We're Here to Help You Succeed.

For decades, MRAA has been the trusted partner of marine retailers. We understand the challenges you face, which is why we've designed our membership plans specifically for you.

Expert-led training tailored to your dealership’s unique needs

An exclusive library of resources, best practices, and business insights

Industry advocacy to protect and strengthen your business

A powerful network of successful like-minded dealers who share your challenges and opportunities

Join MRAA today and start seeing real results - because your success is our mission.

Three Simple Steps to Transform Your Dealership

Step 1.

Select the membership level that fits your business.

Step 2.

Tap into training, resources, and expert support.

Step 3.

Grow, thrive, and lead your dealership with confidence.

Ready to get started? →

Membership Levels & Benefits

$ 595 Annually

One MRAA Training Course
Member-Only Resources & Guides
Cost-Saving Benefits
Exclusive Marine Industry Data
Discounts on Dealer Week & Certifications
Legislative Insights & Advocacy Support
Expert Guidance on Challenges

$ 1,395 Annually

Unlimited Access to hundreds of MRAA Training Courses
Access to AIMIE (AI for Marine Industry Education)
Member-Only Resources & Guides
Cost-Saving Benefits
Exclusive Marine Industry Data
Discounts on Dealer Week & Certifications
Legislative Insights & Advocacy Support
Expert Guidance on Challenges

Best Value

$ 2,595 Annually

Everything from Silver Membership, Plus:
Current Year Continuous Certification (one location)
Maintain Annual Certification
Exclusive Continous Certification Courses
Gold Member Perks

What Dealers are Saying About MRAA

"The training and the education is where I see the most value from MRAA, especially with new hires, I get them right into the MRAA education videos."

"The most valuable aspect of being a member of MRAA is the constant learning, resources, and content that are always being produced based on current market conditions."

"My most valuable takeaway from MRAA Membership is knowing that someone has my back. I can call and ask any question to better myself to be a better benefit to the dealership and to help it grow."

"We became members to be able to get access to the training tools and be able to pass them along to our entire staff."

“With MRAA's resources, I get answers that apply directly to the marine industry. Being a Silver member has been a massive time-saver — I’ve saved so many hours by avoiding endless searching on my own that often produced irrelevant results. It’s definitely the best bang for the buck!"

Choose your membership today — because the best dealerships don't wait to invest in their success.

MRAA membership gives you the training, insights, and industry support you need to work smarter, grow faster, and stay ahead of the competition.

Questions About MRAA Membership?

Our team is here to help. Find out if your company is a current member, discover how to join, learn about membership benefits and ROI, or see how you can become even more engaged as a current member.

If you have questions or are interested in joining, fill out the MRAA membership interest form below or contact the team at membership@mraa.com

Frequently Asked Questions

Got questions? We've got answers.

Who qualifies for Retail Membership?

Retail Membership is designed for boat dealerships and marine retailers in North America and beyond who are looking to grow their business, strengthen their team, and tap into best practices. If your business sells boats, operates a marina, offers marine services, or supports boaters directly, you’re a great fit for MRAA Retail Membership.

Do I have to buy a membership for every one of my team members?

No. One membership covers your entire dealership team. Whether you’re a one-person shop or a multi-location business, your whole staff gets access to MRAA’s resources and benefits under a single membership.

Is there a charge to add additional team members?

Not at all. You can add as many team members as you’d like to your account so they can take advantage of education, tools, and resources that support their role. There’s no extra fee for individual users—just more value for your team.

What is the difference between the Bronze, Silver, and Gold levels?

Each level gives your team access to a wider range of benefits:

Bronze: Perfect for dealerships just getting started with MRAA. You get core benefits like access to member-exclusive resources and webinars, tools, and discounts.
Silver: Everything in Bronze plus: unlimited access to MRAA’s online training courses and educational resources, ideal for teams focused on professional development.
Gold: The most comprehensive option, with everything in Silver plus Continuous Certification (one location) and access to exclusive programs and support.