ST. PETERSBURG, FLORIDA, July 15, 2024 – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, now gives customers the ability to prequalify for financing with no impact to their credit score.
Using prequalification, Priority One finance managers can view credit reports from leading bureaus and discuss payment options that may be available to customers based on current lender programs. The service is complimentary to Priority One dealer partners and comes with no obligation to the customer and no impact to their credit score.
“Prequalification gives niche dealers a competitive advantage over big box retailers,” said Nicole Armstrong, Vice President, Priority One. “Customers want questions answered right away – often before they even step foot in the showroom. Using prequalification, a dealer can connect a customer with Priority One early in the buying process so that by the time they walk into the showroom, they have an idea of what they might be able to afford.”
Dealers can refer a customer to prequalify with Priority One by directing them to the homepage of their Finance Resource Center, through an in-store kiosk, or via text message with Kenect. When a customer completes the prequalification form, a Priority One team member will call to discuss their needs and begin the prequalification process.
Currently in beta testing with select dealers, prequalification services will be available for all Priority One dealer partners at the end of July. Learn more at p1fs.com/prequalify.
About Priority One Financial Services, Inc.
Founded in 1987, Priority One Financial Services, Inc. offers flexible, business-ready finance and insurance solutions for marine, RV, trailer, powersports, park model and equipment dealers. A division of Forest River, a Berkshire Hathaway company, Priority One provides full-service retail financing to customers through industry-leading technology and award-winning service.
Headquartered in Saint Petersburg, Fla., the five-time Tampa Bay Business Journal “Best Place to Work”honoree also owns and operates Priority One Equipment Finance and Veritas Insurance Group.
For more, visit p1fs.com.
Priority One Financial Services is an MRAA Platinum Partner Member.
