(Editor’s Note: The MRAA has its own artificial intelligence program in AIMIE, which stands for AI for Marine Industry Education. AIMIE, an AI-powered platform trained on MRAA’s extensive content and educational programs, is reserved for MRAA Gold and Silver Members. Designed to be our smartest team member, she can instantly answer any of your industry questions 24/7. Give AIMIE a try, here.)

By Keona Frasier, Boatmart.com
Artificial Intelligence has taken the world of tech by storm in recent years. This cutting-edge solution offers a multitude of applications, but its most significant impact lies in streamlining business operations. With this advanced technology at your fingertips, you can easily streamline marketing efforts for your dealership.

Whether you choose the popular chatbot GPT or any other AI-powered tools, leveraging the potential of machine learning technology can greatly benefit your dealership. Here are five game-changing tips from MRAA Education Champion Boatmart.com on how you can start using AI today.

1. Content Creation and Generation
   One great advantage of AI’s editing capabilities is its ability to generate top-notch content ideas for your dealership. This includes captivating blog articles, engaging social media content, email templates and more. To effectively utilize AI’s power, it’s important to work together with it rather than depending on it entirely. The goal is to enhance and expand your online content using AI, while also infusing your own unique expertise and brand voice to give it a personal touch.
2. SEO and Listing Optimization
   Many businesses are taking advantage of AI-driven tools for SEO analysis, uncovering highly effective keywords and emerging trends. Utilizing this advanced technology can boost your website’s optimization to new heights, ensuring visibility in search engine results. This will give you a competitive edge and effortlessly attract organic traffic to your site.
3. Marketing Automation
   Marketing automation has been utilized for years, but the introduction of AI can greatly enhance and streamline the process. One effective method is to incorporate AI-powered chatbots on your dealership websites and social media platforms. These chatbots can manage customer inquiries, automate responses to commonly asked questions and lead consumers through the sales journey. Furthermore, AI can automate email scheduling, conduct A/B testing and optimize performance.
4. Website Optimization
   Dealer websites offer great potential for generating leads, so it’s crucial to optimize yours for the best results. One effective way to do this is by utilizing AI algorithms that analyze website traffic and user behavior to pinpoint areas for improvement. With AI’s assistance, you can identify the most impactful content, layouts and calls to action that drive conversions and capture customers’ attention.
5. Editing and Quality Assessment
   In the world of marketing, the importance of your messaging cannot be emphasized enough. This includes everything from the text on your website and your email communications to your online forms and everything in between. Utilizing AI tools to analyze and improve the quality of your copy can play a crucial role in ensuring that your messages resonate effectively. These tools can not only ensure that your content is grammatically correct but also engaging and coherent.

By embracing these AI-powered strategies, you have a fantastic opportunity to enhance your dealership’s marketing efforts, creating personalized experiences for users and establishing a strong presence in today’s digital landscape. Are you ready to take advantage of the advancements in machine learning technology? There is no better time than now to explore these innovative solutions and reshape the future of your marketing strategies.

About the Author
Keona Frasier is a writer and editor at Boatmart, an MRAA Education Champion, bringing a background in mass communications and journalism to her work. Outside of work, she enjoys exploring art, culture and entertainment. For more marketing tools and tips visit the Boatmart Dealer Education site.