The MRAA is excited to invite boat and engine manufacturers, as well as other industry Partners, to host their dealer meetings at Dealer Week 2025. This year’s conference and expo will take place from December 7–10, 2025, at the Tampa Convention Center in Tampa, Florida.

Dealer Week offers a unique opportunity to combine your dealer meetings with world-class education and extensive networking. Whether you’re planning a small gathering of 10 dealers or a large meeting of up to 300, the MRAA provides flexible options to accommodate your needs.

“Since 2021, manufacturers have been taking the opportunity to incorporate the world-class education and extensive networking that Dealer Week provides, into their dealer meetings,” said Mike Davin, MRAA vice president of industry relations. “These manufacturers have found value in bringing their dealers to Dealer Week to educate them on how to prepare their businesses for the coming year.”

Dealer Week 2025 will feature sessions on Leadership, Sales & Marketing, and Service & Parts. In 2024, MRAA earned a Net Promoter Score of 77.93 for Dealer Week, with dealership attendees rating the education an average of 4.68 out of 5.

Jeff Strong of Strong’s Marine shared after Dealer Week 2024, “The MRAA team puts on a world class level training for dealers. If you attend, and execute on what you learn, you’d be hard pressed to not add at least $100,000 to your annual bottom line.”

MRAA’s Education Team collaborates with subject matter experts and a dealer-led Education Committee to deliver the most relevant and impactful education each year. The full lineup for 2025 will be available later this summer. If you are interested in presenting education at Dealer Week 2025, please fill out our online application form.

Why Host Dealer Meetings at Dealer Week 2025?

Dealer Week offers the rare opportunity to combine your annual dealer meetings with an industry-leading conference experience. Instead of planning and executing a standalone event, manufacturers and Partners can integrate their meetings into a setting already designed for dealer engagement and education.

By hosting at Dealer Week, you gain access to:

• A built-in audience of active, growth-minded dealers
• A full lineup of workshops, breakout sessions, and networking events
• Turnkey support from the MRAA team to coordinate logistics and space
• A collaborative environment that inspires real conversations and learning

This means you can spend less time on event planning and more time strengthening relationships, aligning on business goals, and setting your dealer network up for success in the year ahead.

“Dealer Week offers the best opportunity for our manufacturer and supplier partners to invest in their dealer network,” said Liz Keener, MRAA Senior Director of Dealer Development. “Between the classes, the education and a soon-to-be-announced pre-conference workshop, manufacturers will see huge ROI in supporting their dealers’ success at Dealer Week.”

Though Dealer Week is still more than eight months away, meeting space will fill up, so committing early will secure the best options for co-hosting your event in Tampa.

To learn more about hosting your dealer meeting at Dealer Week 2025, visit our Dealer Week website or contact Liz Keener at lizk@mraa.com.