MINNEAPOLIS — Cobalt Boats, one of the premier family-owned boat builders in North America, has been named a Partner Member of the Marine Retailers Association of the Americas.

“Cobalt Boats is a well known leader in the area of dealer relations,” says Matt Gruhn, President of MRAA. “They have set a standard for the rest of the industry when it comes to dealer-manufacturer partnership, the effects of which are clearly evident to their customers. As such, we are honored that they have chosen to support our efforts at MRAA.”

Headquartered in Neodesha, Kan., Cobalt Boats is a privately owned manufacturer of luxury boats from 20 to 32 feet in length. A leader in customer satisfaction, Cobalt has received the JD Power Award for Large Runabout CSI every year since 2001.

“Part of the Cobalt family tradition is that we challenge ourselves to deliver the highest levels of value and customer service,” says Paxson St. Clair, CEO of Cobalt Boats. “But we realize that in order to meet those goals, we must have a strong and trusting partnership with our dealers that allows for and encourages success for all of us. We support the MRAA because we believe they share our vision of partnership and are working toward a better future for the entire industry and its customers.”

About Marine Retailers Association of the Americas

Celebrating its 40^th anniversary in 2012, the Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit