The Marine Retailers Association of the Americas partnered with Centurion & Supreme Boats at the manufacturer’s Dealer Meeting and Sales School in mid November to support dealer development through the Marine Industry Certified Dealership Program.

The Centurion and Supreme brands announced at the meeting that they would reward their dealers with a per boat rebate incentive, beginning with the 2020 model year, for those businesses that achieve Certified Dealership status. By launching it at the meeting, the boat brands have given their dealers a little more than seven months to enroll, navigate the program and earn their Certification credentials, and to further incentivize their participation, for those dealers that enrolled at the meeting, Centurion & Supreme offered a travel cost rebate to go along with a $200 discount from the MRAA.

“As we continue to roll out the key initiatives of our three-year strategic plan, it’s important to our entire team that we invest in our dealer network and demonstrate that we will reward those businesses that want to improve alongside us,” says Paul Singer, President of Centurion & Supreme Boats. “We believe this relationship with the MRAA and the Dealership Certification Program will help to optimize our dealer network and propel us to the lofty goals we have set for our growing brands.”

With nearly a dozen dealerships signing up during the meeting, the Centurion & Supreme dealer network now boasts more than one-third of its network that are either already Certified or in progress toward earning their Certification credentials. Dealership Certification focuses on helping dealers create a world class customer experience by helping build a culture of continuous improvement. Through a focus on operations, employee development and customer experiences, Dealership Certification has grown its participation by 88 percent over the last five years while partnering with more boat manufacturers that focus on dealer development.

“We have been incredibly impressed with Centurion & Supreme and their leadership team’s vision for dealer growth and development,” says Matt Gruhn, MRAA President. “They have a truly authentic approach to how they fuel dealer success with new tools and opportunities that strengthen the dealer-manufacturer partnership and lead to sustainable growth for both. It’s an honor for us to have the opportunity to partner with them to infuse foundational principles and best practices of dealership operations into their growing network.”