The Marine Retailers Association of the Americas is among the many leading recreation-focused businesses who have come together as inaugural members of the Together Outdoors Coalition. The Together Outdoors Coalition, administered through the Outdoor Recreation Roundtable (ORR), unites organizations from across industry sectors around a shared goal of making the outdoors more welcoming to people of all backgrounds, and it is currently developing tools and resources to help all interested organizations take action.

Among the resources being developed by Together Outdoors is a Zoom-based educational series focused on creating a more inclusive and welcoming user experience, as well as an informed and educated business interface with the consumer. Scheduled topics are:

     • October: How We Got Here – Barriers to entry + history of access to outdoor recreation spaces.
     • November: Building a Better Team – Recruitment of diverse employees and nurturing/retention of talent.
     • December: Alignment and Implementation – Translating internal culture to field locations.
     • January: Supporting the Work – Corporate giving + partnerships.
     • February: Building a Collective Brand – Enabling outdoor organizations to showcase their commitment to the work.
     • March: Marketing that Includes Everyone – Reimagine how your brand tells stories and who you highlight.
     • April: Accountability – How to evaluate your progress on DEI measures.

Manufacturers, retailers, service providers, stakeholders and individuals in the outdoor industry are invited to participate by joining the coalition. You can learn more about Together Outdoors and how to become a member here. 

If you have any questions, contact Gerry James at gjames@recreationroundtable.org