MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that it has hired Michael Geatz as the organization’s marketing coordinator.
As a senior at Hamline University (St. Paul, Minn.), Geatz will graduate in mid May. While at Hamline, he took a diverse array of course, including web design, marketing, persuasion, statistics, and new media courses among others. Between now and graduation Michael will be familiarizing himself with the organization, using his current understanding of marketing for the marine industry as a tool.
“We are extremely excited to be adding Michael to our growing team at MRAA,” says Matt Gruhn, President of MRAA. “Michael brings a new passion to the association, and as we continue to focus on creating more opportunities for our members, he is the perfect fit for us to help take over many of the marketing functions we have taken on in recent months.”
In addition to his growing marketing expertise, Geatz also brings industry experience to the MRAA. Last summer he interned as Marketing Coordinator at an MRAA member’s dealership (Wayzata Marine, Wayzata, Minn.). At Wayzata Marine, he helped to launch the company’s Facebook, Twitter and YouTube pages and performed many of the same marketing tasks that he’ll be assigned at MRAA, Gruhn explains.
“I am really excited to have the opportunity to continue growing with the marine industry,” says Geatz. “My internship provided me with a working knowledge of marine-specific marketing practices and an accelerated interest in this industry. I feel confident that my experience with social media strategy, email marketing, online advertising, events, and content management will help MRAA continue to develop innovative resources for marine retailers.”
As Marketing Coordinator, Geatz will assume responsibility for coordinating and executing tasks associated with the implementing the MRAA’s strategic marketing plans and supporting activities. He will write press releases, create MRAA’s newsletters, website content, and digital media. Geatz officially joined MRAA on March 20, 2013.
About Marine Retailers Association of the Americas
The Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit www.MRAA.com.
