The industry will unveil its brand-new Discover Boating (DB) campaign this Friday, March 28, and it’s important that Marine Industry Certified Dealerships are primed to take full advantage of the benefits that come with it. The new campaign’s objective is simple: To grow awareness of and build a positive perception around boating.

The plan for achieving said goal is to reach prospective boaters through inspirational boating content, including online videos, advertising, social media, public relations and DiscoverBoating.com. This spring and summer, the DB campaign is going to tell boaters’ stories, in their own words, of how time spent on the water has enriched their lives. DB is calling these “Stories of Discovery,” and it will market them as documentary-style short films shown in various media outlets.

With the new DB program launch just around the corner, Certified Dealerships should position themselves to take advantage of the building momentum. Make sure you know your Grow Boating password, and determine whether or not your leads through DiscoverBoating.com are set up to automatically feed into your e-mail inboxes.

The referrals and leads that come through DiscoverBoating.com are most likely not folks that are ready to buy today; they are longer-term prospects that require nurturing and guidance to become the boaters and boat owners of tomorrow.

Certified Dealerships are in the best position possible to turn these interested individuals into actual buyers, through the superior sales and service experience they provide customers. Don’t get left behind in 2014; make sure you’re ready to help cultivate the next crop of up-and-coming boat buyers.