The only standardized training curriculum dedicated exclusively to marine retailers, boat dealerships enrolled in the Marine Industry Certified Dealership Program unlock access to a variety of preferred benefits — including a dynamic library of interactive training materials and a personalized consultant to help navigate the process.
outpace those of their non-Certified peers, and customers repeatedly report better buying experiences at Certified dealerships.
Most boat dealers completing the MICD program will tell you earning Five Star Certified status can be challenging. Just ask Tom Whowell of Gordy’s Marine — named the No. 1 dealer in North America two years running by Boating Industry magazine.
A pair of marketing partnerships with Boating magazine and Discover Boating recently advertised the MICD Program to more than 250,000 print , online and social media consumers, and an ongoing series of case studies are being produced during 2016 to illustrate the program’s effectiveness. One such case study highlighted Oak Hill Marina and owners Jake Jostand and Tim Sather — two of the youngest principals in the industry today.
Marine dealerships not enrolled in the MICD Program are, they say, missing a potential opportunity to standardize their processes, create accountability mechanisms and modernize their sales departments.
“The Certification process gives us a basis point to judge ourselves against — and it keeps us on the right track,” Jake said.
Marine retailers interested in learning more about the MICD Program can visit www.MRAA.com/Dealer_Certification or email Liz Marsha at LizM@mraa.com
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