Know These Red Flags Hurting Your Recruiting and Retention Efforts

Hiring has never been easy, and today the challenges are multiplied, as every business is struggling to find employees.

That’s why on April 1, Continuous Certification released its second course for 2022, “The 5 Red Flags that Derail Your Recruiting & Retention Efforts,” by four-time bestselling author Kelly McDonald. Having had the joy to work on this course with Kelly, I can say with certainty you are going to get so much from the content in regards to workforce recruiting and retention.

MRAA Continuous Certification Q2 2022 blog
The key takeaways from this course revolve around her five red flags that can derail these efforts. Those five flags include:
1. You don’t have a recruiting plan
2. Job descriptions are outdated
3. Benefits aren’t “Real Talk”
4. Your bench isn’t built
5. You don’t do “Stay” interviews

When we were collaborating on this content, we recognized early on that as wonderful as it is to identify problems that can plague your workforce efforts, this course would not be complete until you were given solutions. As a result, Kelly developed her HIRED model to address each red flag. The HIRED model is this:

  • H — Have a plan
  • I — Identify the gaps in your current team
  • R — “Real Talk” translate your benefits
  • E — Expand your efforts to build your bench
  • D — Develop individual professional plans

Through this model, Kelly goes deep into each solution, providing actionable steps to achieve success in improving your recruiting and retention efforts.

If you’re a Certified dealer and haven’t taken your Q2 course yet, do it! Your team can’t afford to wait until after the busy season for these solutions. If you aren’t Certified, please get in touch with Liz Keener at lizk@mraa.com to hear how becoming a Certified Dealer is going to increase your bottom line, bring your team closer together and help your dealership become more efficient.