(NOTE: This is the second blog in a three-part blog series where MRAA members and staff share examples of how they have worked to develop the local workforce within their business and community.) By Wendy Ramsey, General Manager, Pirate Cove Marina Workforce development has become one of the most important topics in the marine industry […]
Author: MRAA Guest Blogger
Getting into the Minds of Tomorrow’s Workforce
• How to Motivate, Cultivate and Maintain a New Generation of Employees By Jon Stovall, General Sales Manager, Ocean Blue Yacht Sales In 2024 and beyond, we have a new generation of people coming into the retail marine industry. How do we, as business owners and managers, connect with a generation that thinks and acts […]
Data Mining & Projections
By Bob Bense, President & CEO, Superior Boat Repair & Sales For the 2025 model year order commitment, I’m looking at all the data available to me to help me project my 2025 model year commitment with my boat brands. This includes three critical steps, which I’ll share with you now. 1. I’m looking over […]
Navigating the Waters: Adapting Strategies in a Changing Market
By Jason Oakes, General Manager, Crestliner Boats Much like making sure you have enough life jackets for all passengers and double checking your supplies before heading out on the water, figuring out the best path forward for your business takes thoughtful planning to guarantee success. But both boat dealers and manufacturers alike are feeling some […]
Reducing Inventory – What Works
By Bill Yeargin, CEO, Correct Craft Our Correct Craft companies work with hundreds of marine dealers, giving us a unique view into what works and what doesn’t. By no means does that make me an expert on dealership management, but it has resulted in some interesting observations, particularly related to the management of inventory. In […]
Navigating Event Success
• How the Coeur d’Alene Boat Expo Propels Hagadone Marine Group to New Heights By Kodie Woodhead, Director of Marketing, Hagadone Marine Group & Lake Coeur d’Alene Cruises In 2024, The Hagadone Marine Group hosted their sixth annual Coeur d’Alene Boat Expo, marking yet another year of resounding success and community engagement. This event, held […]
