Author: MRAA

What’s in a Name (Tag)

What do you think about your crew wearing name tags? If it was up to me, I would have the customers wear them too! I’m the worst at remembering names, even two minutes after an introduction. As a customer, I love it when the employees I meet are wearing name tags. It allows me to […]

How to do Mergers and Acquisitions Right

If there’s one thing it seems you can count on in the marine industry’s news this year, it’s mergers and acquisitions. This trend doesn’t discriminate: it touches dealers, marinas, boat builders and suppliers alike. And probably other boat business sectors too. I’ve been through a few of them in my career. My husband has endured […]

Don’t forget the ING

I know, I know, I’ve heard from ALL of you on the phone, emails, texts, Facebook and at dealer meetings: You are too busy this time of year! But to keep this thing called boat sales rolling for years to come, we need to remember to promote the “ING” in boating. It’s easy when times […]

Author, Strategist Rory Vaden named 2017 MDCE Closing Keynote

MINNEAPOLIS, June 26, 2017 — Self-discipline strategist, author and business motivational speaker, Rory Vaden, has been named the Closing Keynote speaker for the 2017 Marine Dealer Conference & Expo. Vaden, whose insights have been shared on Oprah radio, in Businessweek, and in SUCCESS Magazine, is the co-founder of Southwestern Consulting, a multi-million-dollar international training company. […]

Tim Sanders named 2017 MDCE Opening Keynote

MINNEAPOLIS, June 21, 2017 — Best-selling author and noted innovation guru Tim Sanders has been named the Opening Keynote speaker for the 2017 Marine Dealer Conference & Expo. Slated for Monday, Dec. 11, Sanders’ keynote presentation, titled “How Digital Can Supercharge Your Business,” will offer actionable advice on how to leverage customer media, inexpensive content, […]

MRAA adds Program Marketing Coordinator

Katie Eichelberger brings expertise and fresh perspective to MRAA marketing team. MINNEAPOLIS, June 19, 2017 – The Marine Retailers Association of the Americas announced expansion of its marketing team, hiring Katie Eichelberger as a Program Marketing Coordinator. Eichelberger has a background in marketing and communications with a Bachelor of Arts degree from Simpson College in […]

How to Get More Done Faster

Over the weekend, I stumbled over something that might help both of us in the heat of the season – the boating season for you, and the product development season for the team at the Marine Retailers Association. While you’re busy selling and servicing boats, we’re busy working with industry experts to create new workshops, […]

Massachusetts KIDS Boating Day

The Massachusetts Marine Trades Association (MMTA) is happy to announce that we have declared Saturday June 10th, 2017 as “Massachusetts KIDS Boating Day”.  Currently, there are four KIDS boating events taking place in Massachusetts on Saturday June 10th.  The current list of events is below, but more events may be added before Saturday.  Chairman Bill […]