The Marine Retailers Association of the Americas is currently accepting applications and nominations for its Young Leaders Advisory Council. “YLAC has proven to be a major influence on the MRAA,” says MRAA president Matt Gruhn. “The energy and enthusiasm that the group brings to pushing the association forward has been extremely valuable, and many new […]
Author: MRAA
MDCE 2014 Brochure Available in Digital Format
Organizers of the Marine Dealer Conference & Expo, the industry’s premier annual dealer educational event, have taken the conference’s information-packed print brochure and transformed it into a digital version, complete with easy-to-navigate tabs highlighting all the event’s sessions and workshops, individual speakers and day-to-day schedule. The MDCE digital brochure contains all the same key information […]
Sell More to Tech-Savvy Boat Buyers
Today’s hyper-informed, tech-savvy boat buyers aren’t merely looking to buy products; they’re looking to buy experiences. If you’re not prepared to engage this new wave of Internet-junkie “researchaholics,” who are more informed than ever about your products and services when they first step foot inside your showroom, then you’re likely missing out on a plethora […]
How Do I Best Communicate to My Customers Through E-mail Marketing?
E-communications have become a critical component of any dealership’s content marketing strategy. It’s a fast, direct and cost-effective means of connecting with current and potential customers about everything you have going on at the dealership year-round, from sales and special events, to preferred pricing, boat show participation, customer appreciation days, and more. Despite all the […]
DB Website Numbers Continue to Grow
With the campaign just past its mid-summer point, in Fiscal Year 2014 (Oct. 2013 through June 2014), visits to DiscoverBoating.com have increased significantly (48 percent) over the same period last year. Search engine marketing efforts continue to drive a steady stream of boating enthusiasts to the site, particularly to boat buying-related content, which includes the […]
MICD Unveils Guide to MDCE
Navigate your way through the diverse educational offerings on tap at this year’s Marine Dealer Conference & Expo with “The MICD Guide to MDCE 2014,” a special e-booklet available exclusively for Certified Dealers that’s designed to take the guesswork out of fulfilling your MICD continuing education requirements. As you know, Certified Dealerships are required to […]
Marine Retail University Returns to Texas
Dominion Marine Media and the Marine Retailers Association of the Americas announced today that the Boating Trades Association of Texas has signed on to host the Norman-Spencer Marine Retail University for the third year in a row. The event, which will be held Oct. 14 at the Courtyard Marriott Austin Downtown, also known as the […]
Nominations and Applications Sought for 2014 Darlene Briggs Award
The MRAA Educational Foundation is currently seeking nominations and applications for the 2014 Darlene Briggs Woman of the Year Award. The late Darlene Briggs, of Wayzata, Minn., was admired for her tireless dedication to the marine industry. To honor her memory, the Darlene Briggs Woman of the Year Award was founded in 1987. It is […]
Learn to Shoot and Edit Boat Videos at MDCE 2014
Video has become one of the most powerful marketing tools available to today’s dealers. By learning to use this tool more effectively, dealerships are likely to see a much bigger payoff, both in terms of increased online traffic and boots through the door. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 […]
MRAA Members: Get Help With Warranty Claims Through MarineLab
Warranty work is an essential part of doing business for marine dealers; critical to take care of customers’ needs, but not always cost-effective or profitable for the dealership. Membership in the Marine Retailers Association of the Americas takes the headache out of filing, managing and tracking warranty claims by giving MRAA members exclusive access to […]
