Author: MRAA

Marketing to Current Marine Customers

• 5 Tips to Help Your Dealership Succeed in Marketing to Existing Customers from Boatline By Lori Stacy, CEO of Trader Interactive Today’s consumer buying environment is more competitive than ever, which is why retaining loyal customers is key. To keep up in this space, you may have to adjust current marketing strategies to better […]

MRAA Educational Foundation Final Call for 2022 Scholarships, Darlene Briggs Marine Woman of the Year Award

The Marine Retailers Association of the Americas (MRAA) Educational Foundation has announced the final call for nominations and applications for the 2022 Annual Scholarships and the 2022 Darlene Briggs Marine Woman of the Year Award which will be presented December 5-8, at MRAA’s Dealer Week in Austin, Texas. Award information and applications may be found […]

Discover Boating Boat Shows Kick Off in Nashville January 5 as Brand Expands to 11 Major Market Events

• NMMA Continuing its Long-Standing Relationship with Progressive® Insurance for Discover Boating® Boat and Sport Shows Discover Boating®, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), announced today the re-branding of NMMA’s full lineup of consumer boat and sport shows under the Discover Boating brand, kicking off January 5 in Nashville […]

Marine Marketers of America Accepting Entries for 2022 Neptune Award Nominations, Adds 2 New Award Categories

• New Categories – Dealer Marketing Strategy, and Influencer Collaboration / Marketing Marine Marketers of America is now accepting entries for the 2022 Neptune Awards competition, the most prestigious recognition program of marketing communications for marine marketers in North America. The annual contest, now in its 15th year, is open to any company or organization […]

MRAA Adds Two More Partner Members in September

MINNEAPOLIS — The Marine Retailers Association of the Americas announced two additions to the list of MRAA Partner Members as supporting organizations. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the marine industry. […]