Author: MRAA

Boatyard Launches Award-Winning Service Platform

Customers Report Increased Sales, Time Savings and Improved Customer Experiences FORT LAUDERDALE, FL (November 10, 2021) — Boatyard, the first customer experience platform designed for the marine industry, announced today the launch of a new suite of tools for its best-in-class customer experience software. Boatyard’s newest features includes photo and video sharing, one-click status updates, […]

Boat Manufacturers, Boating Businesses Have Free Online Boating Safety Course for Customers

Confident boaters use their boats more, have a better owner experience and are safer, too, says BoatUS Foundation ANNAPOLIS, Md., December 14, 2021 – The nonprofit BoatUS Foundation for Boating Safety and Clean Water can help boat manufacturers, dealers and marina operators improve the customer experience and help make boating safer for everyone. A leader in boating […]

2021 ‘Great Dealerships to Work For’ Honored at MRAA’s Dealer Week

AUSTIN, TX December 9, 2021 — The Marine Retailers Association of the Americas today named this year’s marine industry Great Dealerships to Work For at Dealer Week 2021, the association’s annual conference and expo. Twenty-one dealerships qualified for recognition by earning an overall score of 90 percent or better on the Marine Industry Certified Dealership […]

MRAA, Partners Launch Certified Pre-Owned Boat Program

MINNEAPOLIS, MN, December 4, 2021 — Today, the Marine Retailers Association of the Americas announced the launch the MRAA Certified Pre-Owned Boat Program, backed by industry partners Boat History Report and Titan Certified. Over the past two years, the MRAA consulted with marine industry dealers, manufacturers and suppliers across the United States and Canada to […]

Discover Boating Unveils First Phase of Brand Evolution with New Logo, Miami International Boat Show

Discover Boating™, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), revealed today the first of its three-phase brand evolution: a new Discover Boating logo and a re-brand of the Miami International Boat Show to Discover Boating™ Miami International Boat Show®. The brand evolution will further the NMMA and MRAA’s Discover Boating industry […]

Parker Business Planning Launches Revolutionary New ‘Digital Dealership Dashboard’

Orlando, FL, December 1, 2021– A new, state-of-the-art “Digital Dealership Dashboard” has been developed and beta-tested under the direction of Parker Business Planning, with plans for its official unveiling at the MRAA Dealer Week December 6, 2021 in Austin, TX. Available exclusively through Parker Business Planning, this revolutionary new digital technology and custom application offers […]

NMMA Postpones Five Boat Shows to 2023, Announces New Boating Events in Georgia, Washington D.C.

CHICAGO (November 17, 2021) – The National Marine Manufacturers Association (NMMA) announced today it is postponing the 2022 Progressive® Insurance Atlanta, Baltimore, Chicago, Nashville, and St. Louis boat shows to 2023. The postponement of these five shows is the result of thorough analysis, alongside exhibitors and NMMA members, of the unique needs and economics of […]

DockWorks Joins MRAA as Partner Member

MINNEAPOLIS — Nov. 16 — The Marine Retailers Association of the Americas announces DockWorks has joined as a Partner Member. DockWorks began when its three Co-Founders (Jeremy Hermanns, CEO; Kyle Bunch, CFO; Luke Ackerman, Head of Industry) sought out to develop dealership software that could act as one tool to handle all of a dealer’s […]