In-Person Workshop to Explore Lessons Learned from COVID-19 for Crisis Management and Emergency Planning; MRAA to participate During the spring of 2020, the boating industry (marinas, dealers, service, access managers, boating organizations and boaters) was faced with state specific closure notices, re-opening notices, and new restrictions for boating activity during the COVID-19 pandemic. The […]
Author: MRAA
Water Sports Foundation: Top Boating Tips to Safely Navigate Busy Fourth of July Festivities
Throughout the country, boaters are expected to cruise to popular gathering spots this Fourth of July weekend with friends and family, with plans to raft up, drop anchor and swim, enjoy barbecues and cap off festivities with spectacular fireworks celebrations. “After a year of Covid restrictions, boaters are out on the water in force, soaking […]
Get On Board Campaign Amplifies Consumer Awareness Throughout National Fishing and Boating Week
The Get On Board marketing campaign, a united effort from the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to generate consumer awareness for boating and fishing, launched last week, June 5-13, coinciding with National Fishing and Boating Week. Discover Boating and Take […]
MRAA Supports Bipartisian Legislation to Reauthorize Conservation Program
The Marine Retailers Association of the Americas announced its support of bipartisan and bicameral legislation that would reauthorize the Sport Fish Restoration and Boating Trust Fund. This important program supports about $650 million annually in fishery restoration and conservation programs, boating access and infrastructure, fish stocking programs and the highly successful and award-winning national outreach […]
MRAA’s Tokowicz Appointed to Sober Skipper Advisory Council
The Marine Retailers Association of the Americas announced today that Chad Tokowicz, Government Relations Manager for the MRAA, along with five new boating industry stakeholders have been tapped to serve on the North American Sober Skipper Advisory Council. The Sober Skipper Advisory Council collaborates on strategies to promote greater awareness and adoption of boating safety […]
America’s Wellness Deficit the Focus of National Fishing and Boating Week ‘Get On Board’ Campaign
‘Internet’s favorite psychiatrist’ and social media influencers join effort to promote nature’s wellness benefits ALEXANDRIA, Va. (June 7, 2021) — A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public health conditions. Based on the findings, the two outdoor recreation organizations […]
Correct Craft Announces Inaugural Innovation Summit
Free Virtual Event Thursday, Sept. 9 for the Marine Industry ORLANDO, FL (June 3, 2021) – Correct Craft has launched a new Innovation Summit for those within the marine industry; it will be held from 2–4 p.m. EST, on Thursday, Sept. 9, 2021. The Innovation Summit is underwritten by Correct Craft and free for all […]
Discover Boating Outlines Timing for Brand Evolution Rollout
NMMA Chief Brand Officer, Senior Vice President Ellen Bradley Shares Insights & Evolution Plans for Discover Boating The industry’s strategy to amplify the recreational boating industry’s collective voice to grow participation is beginning to take shape as NMMA integrates the marketing power of its boat shows under the Discover Boating brand. While boat shows are […]
New Creative and Media Agency Named for Discover Boating
Cutwater to develop new brand platform and consumer campaign; Launching 2022As part of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been selected to lead development of the Discover Boating brand platform and consumer campaign. The agency will report to the NMMA team as […]
Delaware Right to Repair Bill Amended to Exempt Marine Equipment
The Marine Retailers Association of the Americas and the Coalition Opposed to Illegal Tampering have made progress in Delaware after meeting with state legislators to inform them of the potential harms right to repair legislation could have on marine and related industries. An amendment to the bill, filed by Rep. Valerie Longhurst, will exempt marine […]
