What is MRAA?
The MRAA is solely dedicated to helping dealers overcome challenges and capitalize on opportunities. It is run by dealers like you, creating specific education content for you. And every dollar generated goes right back into helping dealers thrive.
Free Resources
DEALERSHIP ASSESSMENT
MRAA’s Dealership Assessment, created by MRAA’s Dealer Certification Program. The assessment gives you the opportunity to take a fresh look at your dealership. Completing this survey honestly will help MRAA’s Certification team determine which tools, templates and best practices would be most effective for you. After you complete the survey, we’ll send curated resources just for you!
CUSTOMER RETENTION RESOURCES
Keep Your Customers Boating
Your customers leave the market because they become disinterested and don’t use their boats enough to justify the cost. History shows that first-time boat buyers depart the marketplace within five years after purchase and at about a 40 percent clip.
Engaging your customers should be a top priority! This starts with authentic follow-up and includes holding community events and educational resources on operation and ownership. These touchpoints are critical for increasing boater retention.
Fill out form below & be directed to these customer retention & sales resources.
Upselling in Service
Winterization and storage season is right around the bend. How can you take advantage of this service time with your customers? Upgrades and upselling are your ticket to more cash flow and happier customers.
CERTIFICATION RESOURCES
Culture Employee Satisfaction Survey
An engaged staff is one that is motivated, customer-focused, happy to be at work, and committed to their company. These employees are more productive, loyal, and less likely to leave.
Does your dealership thrive in all the above areas?
Find out how you stack up against others! Take our quick survey (less than 5 minutes) to assess your employee satisfaction. Also, receive a free copy of our Certification Mini Guide to Common Workplace Culture Challenges that includes solutions to the top 3 workplace culture challenges.
Dealer Week,
The MRAA Conference & Expo
Boatings only event focused on dealer growth.
Gain the answers you need to make decisions with confidence. Only at Dealer Week 2023 with:
EXCLUSIVE EDUCATION
Leading experts curated more than 20 educational sessions and will deliver the latest strategies, tactics and best practices, all of which have been designed to help you create a plan for the year ahead.
INDUSTRY-LEADING PARTNERS
More than 100 manufacturers, suppliers and service providers in the Dealer Week Expo Hall feature the latest products and services that will help you drive greater efficiencies and stronger profitability.
NETWORKING CONNECTIONS
More than 1,200 attendees from across the marine industry bring a diverse array of insights and experiences to roundtable discussions and casual conversations imbedded into the Dealer Week schedule.