E-communications have become a critical component of any dealership’s content marketing strategy. It’s a fast, direct and cost-effective means of connecting with current and potential customers about everything you have going on at the dealership year-round, from sales and special events, to preferred pricing, boat show participation, customer appreciation days, and more. Despite all the […]
MRAA News
DB Website Numbers Continue to Grow
With the campaign just past its mid-summer point, in Fiscal Year 2014 (Oct. 2013 through June 2014), visits to DiscoverBoating.com have increased significantly (48 percent) over the same period last year. Search engine marketing efforts continue to drive a steady stream of boating enthusiasts to the site, particularly to boat buying-related content, which includes the […]
MICD Unveils Guide to MDCE
Navigate your way through the diverse educational offerings on tap at this year’s Marine Dealer Conference & Expo with “The MICD Guide to MDCE 2014,” a special e-booklet available exclusively for Certified Dealers that’s designed to take the guesswork out of fulfilling your MICD continuing education requirements. As you know, Certified Dealerships are required to […]
Marine Retail University Returns to Texas
Dominion Marine Media and the Marine Retailers Association of the Americas announced today that the Boating Trades Association of Texas has signed on to host the Norman-Spencer Marine Retail University for the third year in a row. The event, which will be held Oct. 14 at the Courtyard Marriott Austin Downtown, also known as the […]
Nominations and Applications Sought for 2014 Darlene Briggs Award
The MRAA Educational Foundation is currently seeking nominations and applications for the 2014 Darlene Briggs Woman of the Year Award. The late Darlene Briggs, of Wayzata, Minn., was admired for her tireless dedication to the marine industry. To honor her memory, the Darlene Briggs Woman of the Year Award was founded in 1987. It is […]
Learn to Shoot and Edit Boat Videos at MDCE 2014
Video has become one of the most powerful marketing tools available to today’s dealers. By learning to use this tool more effectively, dealerships are likely to see a much bigger payoff, both in terms of increased online traffic and boots through the door. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 […]
MRAA Members: Get Help With Warranty Claims Through MarineLab
Warranty work is an essential part of doing business for marine dealers; critical to take care of customers’ needs, but not always cost-effective or profitable for the dealership. Membership in the Marine Retailers Association of the Americas takes the headache out of filing, managing and tracking warranty claims by giving MRAA members exclusive access to […]
Prioritize Strategies for Improvement at MDCE 2014
It’s not uncommon to read a great book, attend an eye-opening seminar or finish up a powerful 20 Group meeting and come away from the experience feeling inspired, but also overwhelmed. The trick is to have a process for harnessing the key take-aways from that experience and channeling them into the areas of your business […]
Sell More Boats to Women
For years, there have been studies that show women typically hold the purse strings in their families. But while almost everyone in the retail marine industry is aware of it, little has been done within the sales department to improve success among this group. At the 2014 Marine Dealer Conference & Expo, taking place Nov. […]
Anti-Ethanol Lobby to Support H.R. 875
With 24 co-sponsors, a bill introduced by Rep. James Sensenbrenner (R-WI) has the full support of several large, diverse organizations working together to repeal the Renewable Fuel Standard (RFS). H.R. 875 was reported out of the House Science, Space and Technology Committee in April 2014 and is waiting for House floor action. The coalition has […]
