In today’s rapidly changing digital marketing environment, it can be a challenge for even the savviest of marine dealerships to stay atop the latest Internet trends. Dealers may question whether their efforts are paying off, if they’re using the available tools to their maximum capacity, or if there’s a better way entirely to market their […]
MRAA News
Plan For Peak Performance at MDCE 2014
Everyone seeks to improve and grow their business, whether the focus is revenue, profits, customer loyalty, employee satisfaction, or all of the above. But without smart goals and a step-by-step plan to reach them, it’s unlikely you’ll move the needle. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., […]
Encourage Prospects to Buy
Without being aware of it, many dealerships discourage their best prospects from buying. To stem the tide of runaway sales, businesses need to know what they’re inadvertently doing to turn prospects away and counteract these measures with positive momentum designed to win sales and create customer loyalty. At the 2014 Marine Dealer Conference & Expo, […]
Glenn Roller to Lead MDCE Manufacturer Rep Training
MINNEAPOLIS, September 12, 2014 — The manufacturer rep/dealer relationship can be a delicate one. But when a true partnership is built, it can prove equally rewarding to both parties. Reps can help dealers select the right products and services for the local market, and the two parties can work together to provide excellent goods and […]
Energize and Empower Your Employees at MDCE 2014
With day-to-day dealership operations requiring so much attention to detail and focus on the minutia of each individual sale, it’s easy to overlook a key factor to overall dealership success: The investment, engagement and satisfaction of your employees. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., MDCE favorite […]
Build a Service Dream Team
In order for a dealership to achieve industry-leading customer loyalty and profitability, it must employ a highly effective service team. Many dealers are finding that to be a challenge today. Not only are they struggling to find qualified technicians to fill open positions, but increased competition also makes it more difficult to retain employees. At […]
Turn F&I Objections Into Opportunities at MDCE 2014
Providing dealership customers with finance and insurance options when they buy a new or pre-owned boat can be a big boost to your business’ bottom line. But when buyers opt for outside F&I products, dealers lose out on a major profit center; additionally, customers miss a golden opportunity to secure excellent, marine-specific coverage and protection […]
Bills Introduced on Boat Occupancy Standards
Responding to a boating fatality in New York, two similar bills have been introduced in the House of Representatives and Senate that would require a maximum passenger capacity placard be posted on recreational boats. On Aug. 1, Sen. Charles Schumer (D-NY) introduced S. 2774, the Boating Capacity Standards Act. The bill gives the U.S. Coast […]
EPA Submits RFS For Approval
The U.S. Environmental Protection Agency sent its final Renewable Fuel Standard rule on volume obligation to the Office of Management and Budget for interagency review in late August. OMB reviews all agency-written rules prior to finalization to ensure compliance with administration policy. It’s expected the review process at OMB will take several months to complete. […]
GLRI Funding to Target Harmful Algae Blooms
The U.S. Environmental Protection Agency announced Sept. 3 that the Great Lakes Restoration Initiative will provide almost $12 million to federal and state agencies to protect public health by targeting harmful algae blooms in western Lake Erie. The funding is additional money that builds on current efforts to reduce algae blooms. The problems reached critical […]
