After a five-week recess, Congress returned to work Sept. 8 with the hope of averting a government shutdown before rushing back to the campaign trail. With many close elections anticipated and Congressional approval ratings in the single digits, Congressional members are currently spending more time trying to get reelected than they are on legislative work. […]
MRAA News
Learn How to Outmarket Your Competition
Effective marketing is vital to a dealership’s success. But given the speed at which marketing technologies and communications channels are changing, what worked well yesterday may not deliver the same outstanding results today. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., sales and marketing whiz Don Cooper will […]
Protect Your Business’ Future at MDCE 2014
Often, dealership principals are so busy working to stay on top of day-to-day management of their respective businesses that they struggle to find time to plan for the dealership’s future. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., bestselling author and family business maven Tom Deans, Ph.D. will […]
Amp Up Your Profit on Marine Accessories
Accessories sales can be a solid money-maker for today’s marine retailers. Yet sadly, many dealerships dismiss this opportunity due to big box competitors. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., MDCE favorite Sam Dantzler will return to the conference to help dealers unpack the value that accessories […]
MRAA Accepting Applications, Nominations for Young Leaders Advisory Council
The Marine Retailers Association of the Americas is currently accepting applications and nominations for its Young Leaders Advisory Council. “YLAC has proven to be a major influence on the MRAA,” says MRAA president Matt Gruhn. “The energy and enthusiasm that the group brings to pushing the association forward has been extremely valuable, and many new […]
MDCE 2014 Brochure Available in Digital Format
Organizers of the Marine Dealer Conference & Expo, the industry’s premier annual dealer educational event, have taken the conference’s information-packed print brochure and transformed it into a digital version, complete with easy-to-navigate tabs highlighting all the event’s sessions and workshops, individual speakers and day-to-day schedule. The MDCE digital brochure contains all the same key information […]
Sell More to Tech-Savvy Boat Buyers
Today’s hyper-informed, tech-savvy boat buyers aren’t merely looking to buy products; they’re looking to buy experiences. If you’re not prepared to engage this new wave of Internet-junkie “researchaholics,” who are more informed than ever about your products and services when they first step foot inside your showroom, then you’re likely missing out on a plethora […]
How Do I Best Communicate to My Customers Through E-mail Marketing?
E-communications have become a critical component of any dealership’s content marketing strategy. It’s a fast, direct and cost-effective means of connecting with current and potential customers about everything you have going on at the dealership year-round, from sales and special events, to preferred pricing, boat show participation, customer appreciation days, and more. Despite all the […]
DB Website Numbers Continue to Grow
With the campaign just past its mid-summer point, in Fiscal Year 2014 (Oct. 2013 through June 2014), visits to DiscoverBoating.com have increased significantly (48 percent) over the same period last year. Search engine marketing efforts continue to drive a steady stream of boating enthusiasts to the site, particularly to boat buying-related content, which includes the […]
MICD Unveils Guide to MDCE
Navigate your way through the diverse educational offerings on tap at this year’s Marine Dealer Conference & Expo with “The MICD Guide to MDCE 2014,” a special e-booklet available exclusively for Certified Dealers that’s designed to take the guesswork out of fulfilling your MICD continuing education requirements. As you know, Certified Dealerships are required to […]
