February 23, 2022, Orlando, FL – As part of its continued growth, momentum and long-term direction, Regal & Nautique of Orlando (RNO) has named Wanda Kenton Smith its chief marketing officer with responsibility to direct and manage its internal marketing department and all associated marketing activities. Kenton Smith, an award-winning marketer who brings more than […]
MRAA News
MRAA, VRZ Consulting Release Service Department Survey Results
MINNEAPOLIS, March 1, 2022 — The Marine Retailers Association of the Americas, in collaboration with VRZ Consulting, released the results of a comprehensive, marine industry service department study. The survey results, which featured insights from more than 260 marine service departments, outlines some of the challenges dealerships face in repairing boats more quickly. The genesis […]
Discover Boating Unveils New Campaign with Invitation to ‘See You Out Here’
Discover Boating, powered by NMMA and the MRAA, debuted its 2022 campaign last night during the Discover Boating® Miami International Boat Show®’s Opening Night Industry Bash. The campaign, set to launch this spring, features the theme, “See You Out Here,” creating a unifying voice and addressing the changing interests of boaters and prospective boaters.
New Industry Study Offers Insights to Enhance Boat Buying & Ownership Experience
COVID-19 Pandemic Triggered High Demand of First-Time Boat Purchases in 2020 ALEXANDRIA, Va. (February 15, 2022) — The Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Manufacturers Association (NMMA) today announced the findings from a comprehensive study conducted by Left Brain Marketing, Inc. with individuals […]
Boat Finance LLC Announces Name Change to RecFi LLC
• Branching out to include lending for boats and other recreational products ARLINGTON, VA, February 9, 2022. Boat Finance LLC, an indirect recreational lender for boats and RVs, announced today that it has changed its name to RecFi LLC. The company initially started off financing boats and outboard motors, but in the last few years, […]
Outdoor Recreation Leaders Applaud Rural Outdoor Investment Act
•New Bill Would Help Rural Communities Prepare for and Grow Outdoor Recreation Economies, Infrastructure WASHINGTON, D.C. February 8, 2022 – The Marine Retailers Association of the Americas and others in the Outdoor Recreation Roundtable (ORR) are fully supporting U.S. Senate Majority Leader Charles E. Schumer (D-NY) and Senator Michael Bennet’s (D-CO) newly introduced Rural Outdoor […]
Minnesota Dealers Stand Up Against Harmful Legislation
ST. PAUL, February 3, 2022 — The Marine Retailers Association of the Americas applauds engagement efforts by Minnesota members during a recent House Commerce, Finance and Policy Committee Meeting on HF 1156, Right to Repair legislation. Steve Chesky, Senior Support Mobile Specialist and Co-Owner of Dan’s Southside Marine, located in Bloomington, Minn., provided oral testimony […]
MRAA Certified Pre-Owned Boat Program Exhibits at Seattle Boat Show
MINNEAPOLIS, February 2, 2022 — The Marine Retailers Association of the Americas announced today that the MRAA Certified Pre-Owned Boat Program will make its boat show debut next week at the Seattle Boat Show. During the event, MRAA Director of Programs Jason Walz will educate attendees and Pacific Northwest marine retailers on the benefits this […]
New Financing Technology Boosts Deliveries for Priority One Dealers
St. Petersburg, FL (Feb. 1, 2022) – Priority One Financial Services, a full-service finance company offering flexible, business-forward finance and insurance solutions for marine, RV and trailer dealers, recently announced the expansion of its new financing technology. In 2021, the company installed a limited distribution of financing kiosks in dealer showrooms, giving customers the ability […]
MRAA Announces Several Promotions
MINNEAPOLIS, Feb. 1, 2022 — The Marine Retailers Association of the Americas announced today that it has promoted five employees in Mike Davin, Allison Gruhn, Katie Eichelberger, Sarah Korbel and Cecelia Pallotto, effective immediately. Allison Gruhn, who started with MRAA in 2017 as Director of Business Development, has been elevated to Vice President of […]
