MINNEAPOLIS, January 19, 2022 — The Marine Retailers Association of the Americas announced today that MRAA Certification Manager Liz Keener was honored as one of the Top 100 Women in Powersports today by “Dealernews” at the American International Motorcycle Expo (AIMExpo) in Las Vegas. Keener, who has been part of the powersports and marine industry […]
MRAA News
MRAA’s Dealer Certification Program Launches 2022 Education
MINNEAPOLIS, January 18, 2022 — The Marine Industry Certified Dealership Program has released its 2022 Continuous Certification Curriculum. For 2022, Certified Dealers will be earning credits for four courses. The first, launched January 12, is “The Key Performance Indicators of a Profitable Dealership” by Bob Clements and Sara Hey of Bob Clements International. The second […]
MRAA Invests Heavily in Dealership Workforce Development
MINNEAPOLIS, January 14, 2022 — The Marine Retailers Association of the Americas, as part of its ongoing effort to fuel solutions for the marine industry’s No. 1 challenge — workforce shortages — has donated $100,000 to the MRAA Educational Foundation, a 501-c-3 nonprofit organization with a mission to provide education, scholarships and programs to develop […]
Marine Connection Acquires Majority Interest in Boaters Exchange
Marine Connection Makes First Acquisition, Adds Ninth Florida Location January 11, 2021, West Palm Beach, FL – Marine Connection, named the Boating Industry #1 Ranked Marine Dealership for 2021, has acquired the majority interest in Boaters Exchange, a highly successful 20-year retail dealership with two Central Florida locations including Rockledge and New Smyrna Beach. Effective […]
Dealer Week’s 2021 Success Continues into 2022
• More than 1,000 marine industry professionals were reunited at Dealer Week this December in Austin, Texas. Next week, Jan. 11-13, the conference will build on that success and bring it to teams inside the dealership with Dealer Week Online. MINNEAPOLIS — More than 520 dealership personnel from across North America attended the Marine Retailers […]
MRAA Launches Year of Dealer Resources in Honor of 50th Anniversary
MINNEAPOLIS, January 5, 2022 — The Marine Retailers Association of the Americas, in honor of its 50th anniversary, announces the launch of a Year of Dealer Resources. During 2022, the MRAA will focus on a new topic each month and release benefits, education and resources via MRAA.com. Monthly updates will include a mix of resources […]
MRAA names Wendy Mackie Director of Workforce & Foundation Development
MINNEAPOLIS, January 4, 2022 — The Marine Retailers Association of the Americas has hired Wendy Mackie as its Director of Workforce and Foundation Development, appointing her in the lead role in operating the MRAA Educational Foundation, a 501(c)(3) charitable organization founded to provide financial support for education, training and professional development in the recreational marine […]
MRAA Expands List of Partner Members in 2021
MINNEAPOLIS — Dec. 22 — The Marine Retailers Association of the Americas is pleased to announce the addition of eight marine businesses as Partner Members during 2021. Through the support of our Partner Members, the MRAA is able to deliver on our mission to provide education, tools and resources to marine dealers, and help fuel […]
Hagadone Marine Group Adds Bob Holloway as Director of Sales
Hagadone Marine Group announced that it has hired Bob Holloway as its Director of Sales. Bob was previously the Sales Manager of MarineMax in Dallas, Texas. The announcement comes at an incredibly exciting time for us as we head into our Annual Coeur d’Alene Boat Expo in January 2022, as well as for when we […]
Boatyard Launches Award-Winning Service Platform
Customers Report Increased Sales, Time Savings and Improved Customer Experiences FORT LAUDERDALE, FL (November 10, 2021) — Boatyard, the first customer experience platform designed for the marine industry, announced today the launch of a new suite of tools for its best-in-class customer experience software. Boatyard’s newest features includes photo and video sharing, one-click status updates, […]
