‘Internet’s favorite psychiatrist’ and social media influencers join effort to promote nature’s wellness benefits ALEXANDRIA, Va. (June 7, 2021) — A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public health conditions. Based on the findings, the two outdoor recreation organizations […]
MRAA News
Correct Craft Announces Inaugural Innovation Summit
Free Virtual Event Thursday, Sept. 9 for the Marine Industry ORLANDO, FL (June 3, 2021) – Correct Craft has launched a new Innovation Summit for those within the marine industry; it will be held from 2–4 p.m. EST, on Thursday, Sept. 9, 2021. The Innovation Summit is underwritten by Correct Craft and free for all […]
Discover Boating Outlines Timing for Brand Evolution Rollout
NMMA Chief Brand Officer, Senior Vice President Ellen Bradley Shares Insights & Evolution Plans for Discover Boating The industry’s strategy to amplify the recreational boating industry’s collective voice to grow participation is beginning to take shape as NMMA integrates the marketing power of its boat shows under the Discover Boating brand. While boat shows are […]
New Creative and Media Agency Named for Discover Boating
Cutwater to develop new brand platform and consumer campaign; Launching 2022As part of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been selected to lead development of the Discover Boating brand platform and consumer campaign. The agency will report to the NMMA team as […]
Delaware Right to Repair Bill Amended to Exempt Marine Equipment
The Marine Retailers Association of the Americas and the Coalition Opposed to Illegal Tampering have made progress in Delaware after meeting with state legislators to inform them of the potential harms right to repair legislation could have on marine and related industries. An amendment to the bill, filed by Rep. Valerie Longhurst, will exempt marine […]
RBFF, NMMA and MRAA to Kick Off 2021 Get On Board Campaign During National Fishing and Boating Week
Second-year collaboration remains focused on recruiting and retaining boating and fishing newcomers this summer Alexandria, VA (May 25, 2021) – The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) today announced the Get On Board consumer marketing campaign will launch during National Fishing & Boating Week, […]
Correct Craft CEO Releases Latest Book ‘Education of a CEO’
ORLANDO, FL (May 20, 2021) – Correct Craft President and CEO, Bill Yeargin, released his fourth book, ‘Education of a CEO: Lessons for Leaders.’ This book includes a lifetime of leadership lessons. Yeargin shares his own CEO education including being part of successful teams leading global organizations, attending classes at the world’s best universities, reading […]
AIM Women in the Industry Virtual Breakfast
Active Interest Media’s marine group, which includes Soundings Trade Only, is proud to introduce the AIM Women in the Industry Virtual Breakfast. Designed to be a large-scale, female-focused event for marine professionals, it will feature guest speaker, Alicia M. Rodriguez. The virtual breakfast will take place on Thursday, June 3rd, 9am – 10:30am EDT, and […]
Marine Industry Certified Dealership Marketing Campaign Yields Excellent Results
MRAA and Bonnier Partnership educates consumers and industry on the importance of Certified Dealership program and its Certified retailers MINNEAPOLIS — MAY 19 — The Marine Retailers Association of the Americas announces that its recent MRAA Marine Industry Certified Dealership program campaign as part of its partnership with Bonnier Corporation was an overwhelming success, capturing […]
Maxwell Medals & Awards Joins MRAA as Partner Member
MINNEAPOLIS — May 18 — The Marine Retailers Association of the Americas announces Maxwell Medals & Awards has joined as a Partner Member. “For over 20 years I have had the opportunity to see the marine industry through the lens of a customer as well as the lens of a local dealer,” said Maxwell Janis […]
