The world’s largest consumer powerboat publication, Boating magazine’s print and digital properties reach a monthly audience of more than 920,000 people — all of whom had a chance to see for themselves what sets a Certified Dealership apart from the competition. This was the second consecutive year the MICD Program has teamed with Boating on a consumer marketing campaign.
Blending newsletter content, Facebook posts, digital display banners and print advertising, the campaign ran from early April until late June and included custom content across multiple Boating properties. A series of cheeky comics intended to draw distinctions between Certified dealers and their non-Certified counterparts were also created and posted to social media and the Boating website — capturing more than 2,500 unique visitors.
The June 2016 print edition of Boating included a full-page color ad exploring the value of Certified dealerships, and digital banners were prominently featured on the Boating website from April 1 through June 30. Additionally, a pair of custom eNewsletters were sent in May and June to more than 140,000 confirmed email addresses — resulting in nearly 1,000 visits to the MICD homepage.
