Last week, MRAA Lead Certification Consultant, Bob McCann, used the analogy of learning how to swim during our MICD Certification consultant training.

You can imagine it… You’re a kid in a pool. A trusted adult is standing a few feet away and motions you to swim toward them. At the last second they take a step back. What?! You were almost to the finish line and they made a step backwards that challenged you to go farther, to do more.

The MICD Continuous Certification curriculum is kind of like that. Each quarter offers new content that is designed to challenge the way you run your business. We want to make you think.

In Q1, Jim Million takes a step back and provides information on how you can work toward a coaching and mentoring culture that will lead to a more effective workplace.

Q2 addresses the productivity of your leadership team. Ty Bello takes a step back and identifies the areas that may be blocking you from being productive.

Liz Walz and a panel of experts take a step back and help you reconsider how you allocate your staff’s time and talent in sales, marketing and customer service and how your departments collaborate to grab the attention of prospects and customers in Q3.

And if you have caught on, you would guess that Q4 is sure to push you further and challenge the way you run your business in order to bring greater success, as Theresa Syer shows you how to understand and influence your customer’s Key Emotional Drivers.

We hold our Certified dealers to a high standard. They have proven that they have the desire to be the best and be a dealership that continues to strive to be better. So we will continue to take a step back and challenge you to swim.