Talk a bit about how you, personally, found yourself in the boating industry.
I have been a boater by birth. My parents took me fishing and boating for as long as I can remember. It’s truly in my DNA. My first boat was a 13-foot inflatable dinghy and I was on it all summer. I must have been 14 or 15. I used to gather all my friends and spend the whole day on it. I bought and sold many boats throughout my life and I always ended up selling them for more than the purchase price. I decided to enter the retail market in 2006 because I wanted to be close the boating. It all started with the passion of the sea. We went thru the recessions by dealing in bank-seized boats and we were really good at it. We re-marketed thousands of used boats all over the world. We decided to go in to new boats in model year 2012. We have been growing our volume in new boats ever since.
How has being an MRAA member helped Marine Connection both streamline day-to-day operations and craft long-term strategy?
What do you see as the No. 1 challenge facing the boating industry? How are your dealership(s) countering?
I believe the No.1 challenge is the rising boat prices. Boating is becoming a very expensive activity and our demographics are drastically changing. We are having hard time getting first time buyers into boating. They are very important for the future of our industry. Grow boating is doing a great job but boating industry should learn from RV & Auto industries to streamline manufacturing and create efficiencies. We are trying to work with our manufacturers to create affordable boat models to capture a wide variety of demographics and most importantly get people into boating!
Offer some advice to small (or large) dealerships as they battle the lull of winter.
They should offer winter friendly products that would complement their existing customers. Some dealers go into winter power sports. I think that is smart. The ones with storage & service facilities can offer incentives to do work in winter months. They can also partner up with dealers in the south to utilize their human resources and customers that like to use their boats in southern states.
What book or business book are you currently reading? Do you have a review?
I love the read biographies of successful business people around the world. I read couple of those every month. Currently, I’m reading the story of Gerald Ronson “ Leading from the front”. He is a very successful businessman from UK. I was fortunate enough to meet him personally. One of our leisure industry investments led us to lease one of his commercial properties in London. He talks about being personally involved in the details his businesses and keeping in touch with all employees at all levels. “ Leading from the front” is a very inspiring story. His ups and downs are especially notable.
Marine Connection, was once again included on Boating Industry’s most recent list of Top 100 boat dealers. In your own words, discuss a few elements you see as reasons behind your dealership’s sustained success and its reputation as a top-tier dealer among industry peers.